TheWineProPodcast

Dave Moore, General Manager of Schugg Carneros Estate Winery and Author of "Launching Your Alcohol Brand in the U.S." is our guest this week. We dive into Dave's vast experience from wine distribution to overseeing a long-standing family winery brand and everything in between. Our discussion also covered Dave's amazing book, which he has made available for 1 day only, 9/1/25, as an ebook download on Amazon. Click here.

This week we go to the eastern U.S. with guest Erin Robertson, Co-Founder of Hally Wine Company, a full-service wine industry consulting firm. Erin leads the sales, marketing and business development side of the consulting practice. After years of winery marketing experience in Napa, Erin and her winemaker husband/business partner moved to Charlottesville, Virginia. We talk about DTC in CA versus VA.

January Wiese, Executive Director of Texas Hill Country Wineries Association, shares with us the differences between Texas and California wine tourism. We talk about what's going on with wine tasting in Texas and the successes they are seeing.

This is an episode you won't want to miss! Texas wine influencer, Monica Jones, known on Instagram and the web as The Black Wine-O, gives us her insights into wine tasting in Texas. We also spoke about why she is passionate about "Creating A Simplified Approach To Wine Consumption for Millennials of Color."

In this follow-up to our talk with Jacki Strum, Wine Enthusiast President, we spoke with Anna-Christina Cabrales, the Tasting Director at Wine Enthusiast. She gave us an incredible view into their wine review processes and procedures to ensure all their reviews are fair and unbiased. She also covered how and where reviews are published.

This episode is a wealth of winery investment knowledge! Guest Pat DeLong, Founder and Managing Partner of Azur Associates Strategic & Financial Advisory, shares his insights on the current investment climate for wine businesses. His vast experience in the industry made for an amazing conversation about what is currently going on in the industry and what we might expect in the future.

So many hats, so little time! The life of a boutique winery owner/winemaker is a lot, even for Robert Schermeister, who owns Schermeister Winery with his wife, Laura. Rob talks with us about his journey from aspiring scientist to assistant winemaker at a couple of famed Napa brands to starting and running his own boutique winery.

In this episode, we are honored to talk with Jacqueline Strum, President and Publisher of Wine Enthusiast Media. Our discussion focused on what wine industry professionals should understand when it comes to wine publications that are written for the consumer. She gives us insight into how they find editorial pieces and how they approach creating content differently for print versus online.

Guest James Barrett, Senior VP, Commercial Banking at Comerica Bank, gave us some insights into the relationship between wineries and their banking institutions. These are challenging financial times for everyone, but James is optimistic and says there are good opportunities out there.

Think you know what the end-to-end marketing of wine entails? Guest Theresa Sanchez, Principal Instructor of the Wine Marketing Program at UC Davis's Continuing and Professional Education, talks to us about the annual program that takes place in July. From amazing speakers to networking with others, this program covers more than you might think. It's never too late to learn a bunch about the wine industry!