We're thrilled to have viticulturist Brenae Royal as our guest this week! In 2020, Wine Enthusiast named Brenae one of their 40 under 40 for her accomplishments at Gallo's Monte Rosso Vineyard. Today, she's focused on her vineyard management company and her new philanthropic wine brand, Violet's Paradise. Brenae is a "steward of agriculture and a champion for diversity in the wine industry." Through initiatives like the Violet’s Paradise Agriculture Scholarship, they empower aspiring professionals in agriculture and wine. In this episode, we tried to touch on all these things!

Guest George Christie, President of Wine Industry Network, is a 30+ year veteran of the wine industry and has experienced nearly every aspect of the business. In this episode we talk with George about the importance of wine industry associations, industry conferences/symposiums, attracting younger industry decision-makers, and finding solutions for to the challenges the wine industry is facing.

This week's guest is Sean Bryant, Founder of Gorilion, a web design and development agency. We talked with Sean about the importance of having a good website and why it is critical for wineries to budget for a good website and integrations. Sean's team at Gorilion has vast experience working with wineries to deliver amazing websites and platform integrations.

Wineries need to know that marketing is key to their success. This episode we discuss the importance of marketing with Polly Hammond, Founder & CEO of 5Forests. Polly Hammond is a globally-recognized wine marketing strategist, speaker, and consultant who knows how to blend big ideas with real-world solutions.

Guest Moshé Weizman, Co-Founder and CEO of Wineing.net. talks with us about their disruptive new software tool that allows wineries and retailers to offer collaborative wine buying. Already seeing some success in Europe, this start-up is one of the first wine industry tech companies to understand how younger generations make purchases and offers wineries a way to tap into that.

TheWineProPodcast guest this week is Commerce7 Founder and President Andrew Kamphuis. Our discussion focused on how solution providers can help wineries succeed and the challenges winery businesses face.

It's time to rethink how the wine industry works. Guest Priscilla Hennekam is encouraging wine industry professionals to do just that. A native of Brazil now living in Australia, Priscilla started the Rethinking the Wine Industry project to bring wine industry professionals together to find solutions to move the industry forward.

Our guest this week is professional musician Josh Yenne. Josh's extensive career includes playing hundreds of winey events as a soloist and a member of several bands. He is a versatile instrumentalist, singer and songwriter with over 100 original tunes. He shares his experience working with wineries and gives advice for wineries looking to hire a musician. Music makes the mood, so choose wisely when throwing an event.

Paul Mabray, long-time, wine industry professional, joins us this week to give his opinions on the state of the wine industry. In the early 2000s, Paul founded Inertia Beverage Group which became WineDirect. Since then, Paul has founded other wine-related tech companies and is currently working on a stealth project he hopes to launch in 2025. As he says, he is focused on, "Making wine online work. Period."

Our guest this week is Nathan Westfall, Wine Industry Innovator, Data Scientist, and Founder of Vine Valley Analytics & Strategy. The conversation spanned everything from Nathan's days as an air traffic controller to how he became a wine industry data professional and how smart wineries are moving beyond collecting customer data to utilizing that data to increase sales.