Christine and Bronwen spent the day at the Unified Wine and Grape Symposium where they got the chance to talk with attendees and vendors including Dan Chapin of Left Coast Marketing, who was at the show to get folks excited about their new technology https://bottleshots.ai/https://bottleshots.ai/, Grdn Media, a digital production company doing amazing winery photography and killer videos, and Dan Sacks from Golden State Barrels.

This week our guest is an amazing wine country photographer out of Napa, MJ Wickham. Christine and Bronwen talk to MJ about the importance of high-quality photographs for wineries to help tell their story and attract customers.

Our guest this week, Rachel LeRoy is the founder of HipMaps, a custom map design company that brings a fresh approach to help wineries bring their brand story to life. HipMaps also offers wineries, associations, and event planners a modern twist with an interactive map app. Guests love visuals at a tasting!

In this episode of TheWineProPodcast, Christine talks with marketing consultant Aliye Melton about the importance of developing your winery's brand and story.

Guest Marta Rich, owner of Talisman Wines (along with winemaker husband Scott Rich), a boutique Sonoma Valley winery, talks with us about distribution and brokering. Marta's perspective on this topic is unique as her career includes running distribution sales for many years at Robert Mondavi Winery and Calera Wine Company. The Richs started their boutique winery in 1993 while Marta was still the VP Director of Sales for Calera, a brand that sold mainly through distribution.

This week's guest is Agent Vine from Wine Spies, a daily deal wine retail site. If your winery is considering selling wine on a daily deal site, listen to the questions we posed to Meghan Miller (aka Agent Vine), a buyer for WineSpies.com.

Selling Wine Strategies exhibited at the 2024 Wine Industry Network Expo. In this episode, we discuss our thoughts after talking with many of the visitors and other exhibitors. The event left us feeling like in-person industry events need to be reimagined.

This week we discuss how vendors and service providers that specialize in working with wineries reach winery decision makers.

Small wineries that don't have a full-time marketing staff member often think too narrowly about telling their customers about something and limit it to just an email blast. With a little more thought, they can enjoy greater success with a multi-channel campaign.

Co-Founders of Selling Wine Strategies and creators of TheWineProGrapevine online community for wine industry professionals discuss why they created this free online community and what it has to offer.