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In this episode, we are honored to talk with Jacqueline Strum, President and Publisher of Wine Enthusiast Media. Our discussion focused on what wine industry professionals should understand when it comes to wine publications that are written for the consumer. She gives us insight into how they find editorial pieces and how they approach creating content differently for print versus online.
By Selling Wine StrategiesIn this episode, we are honored to talk with Jacqueline Strum, President and Publisher of Wine Enthusiast Media. Our discussion focused on what wine industry professionals should understand when it comes to wine publications that are written for the consumer. She gives us insight into how they find editorial pieces and how they approach creating content differently for print versus online.