Dave Moore, General Manager of Schugg Carneros Estate Winery and Author of "Launching Your Alcohol Brand in the U.S." is our guest this week. We dive into Dave's vast experience from wine distribution to overseeing a long-standing family winery brand and everything in between. Our discussion also covered Dave's amazing book, which he has made available for 1 day only, 9/1/25, as an ebook download on Amazon. Click here.