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A Shorter Video is Better
When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why.
A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.
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By Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
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When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why.
A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.