Change & You with Catherine Alonzo

A Simple Exercise for Tackling Big Problems with Catherine Alonzo | Ep 11

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Looking for a powerful tool for problem-solving and improvement in both personal and professional settings? Try the "Pluses and Deltas" exercise!

  • Pluses and Deltas Exercise: Catherine introduces this simple yet effective exercise for tackling problems and improvements, applicable in various aspects of life.
  • Practical Application: Sharing a real-life example, she details how her team at Javelina used the exercise to enhance their sales and marketing processes.
  • Process Breakdown: The exercise involves brainstorming the pluses (positives) and deltas (areas for change), reviewing them, deriving strategic conclusions, categorizing, and prioritizing.
  • Prioritization and Decision Making: Catherine emphasizes the critical role of prioritization in effective problem-solving, drawing upon a powerful question from the book "The One Thing" to aid in this process.

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    Timestamps:

    00:00 - Introduction to 'Pluses and Deltas' Exercise

    00:58 - Application in Sales and Marketing
    02:03 - Steps of the 'Pluses and Deltas' Exercise
    10:43 - Using 'Pluses and Deltas' in Various Settings
    11:52 - Importance of Prioritizing and 'The One Thing' Question

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    Change & You with Catherine AlonzoBy Catherine Alonzo