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Hello Everyone, this is Steve and welcome back. My apologies for my cold, which has me not as upbeat as usual.
I’d like to start this week with thank you for those of you who already subscribed to the new newsletter. I’m hoping you are enjoying the new look. I have more work to do, but it is beginning to take shape. I have a lot of identity things I’ll be changing, and updating a lot more on the sites.
For those of you who haven’t heard the news, I’m moving the newsletter. There’s several reasons for it, most of all I want a better style than what I’ve been producing so far. I’m also trying to consolidate the podcast and the newsletter so I have only this and a lesson post to write every week.
Between now and November 7 I’ll be posting on this newsletter, the podcast and the new newsletter. After November 7, I’m dropping the old version for the new one. If you want to continue your subscription after November 7 click the link here. I also have an updated link on the makeapppie website. Please subscribe to the new improved newsletter. I really think it will be worth it.
Book Progress
Let’s move on to the book progress. I know a lot of people want to know if I’m updating the books and when they will be ready. Starting this week, I’ll keep you updated on the book progress for the two titles out and the new one coming after that, probably January.
I’m sure most of you have heard me talk about this before, but for those that don’t know, let me explain a little about the eBook business and the problems of updating books. From my perspective there are two big publishing platforms: Amazon’s Kindle and Apple’s iBooks. The advantage of a big platform compared to some of the more independent platforms are twofold: there is a larger access to an audience where a lot of the business transactions side I don’t have to deal with — VAT and such they do for me. They also have all the trade agreements in place to sell stuff — I don’t have to know anything about international trade laws or eBooks. It’s why I have been reluctant to go with more indie platforms, since all that is left to me, and that is very time consuming.
The big two however have very different philosophies towards ebook production and updating though. As far as Amazon is concerned, an eBook is just like a printed book. Any revisions mean you have to republish as a new edition. This is of course a huge pain in the posterior and while I do make money every book, I don’t feel it is fair to my readers, since Apple will change everything every year.
Apple on the other hand treats books the same way they treat updating apps. Make your changes, submit them with explanations of the changes, go through approval and the book updates everywhere, usually automatically. I like this from a loyalty perspective, though I don’t make as much on the same people buying multiple copies.
So that’s the background. Now to the updates:
In something I have not seen in a very long time, a post written in the same month is the #1 viewed post for September. It’s still #1 in October with a whopping 30% of the views to the site. The Size classes for Xcode 8 post is just reeling them in. I made the decision due to that and most of the e-mail I’m getting asking about Practical Autolayout to complete that first. I’m in chapter 5 of 15 now. Chapter 4 was one of the more brutal ones, since its the one I introduce the new size class toolbar. The rest will more likely than not be different screenshots from the Xcode 7 book, and new instructions about those size class settings. It’s just a lot of screenshots — over 400. Kindle in particular is a real pain in working with images, and that usually slows me down.