The Small Business Association of Michigan’s Small Business Weekly Podcast

A small business leveraging the power of customer service


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On today’s program, Michael Rogers talks with Jim Byrum, owner of Byrum Ace Hardware, a collection of successful hardware stores across mid-Michigan. Byrum’s entrepreneurial journey began over 42 years ago in Leslie, where he identified a need for local hardware stores with more convenient hours. Bryum Ace Hardware has since grown organically to eight locations. The company distinguishes itself from big box stores by prioritizing excellent, personalized customer service. “The big box stores certainly have a place and they do well, but we pride ourselves on service,” he says. “When somebody walks in the door, we want to make sure that we meet their demand. We ask them what we can do to help them. We provide that assistance. And frankly, that's the niche we have.” 

They pride themselves on having knowledgeable staff who provide quick, on-demand assistance for immediate customer needs. Bum highlights their focus on smaller communities, fostering strong customer relationships where managers often know customers personally. He emphasizes the continuous challenge of innovation and growth to meet evolving customer demands, stating, "you can't stay static or you're falling behind".

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)

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The Small Business Association of Michigan’s Small Business Weekly PodcastBy Michael W. Rogers


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