Jason and Bri take a candid look at the current state of the craft beer industry—and why everything feels off right now. With recent brewery closures across Western New York and beyond, they reflect on beloved spots like Flying Bison, Fifth Frame, Froth, and the uncertainty surrounding fan-favorite K2. The conversation explores what’s driving this industry “course correction,” from economic pressures and rising costs to oversaturation and changing consumer habits.

The discussion dives deeper into generational shifts, health-conscious drinking, and why younger drinkers are consuming less alcohol—or skipping it altogether. Jason and Bri unpack the rise of NA beers, mocktails, THC alternatives, and the growing expectation that breweries offer more than just beer, including food, cocktails, and family-friendly spaces. Thoughtful, honest, and beer-in-hand as always, this episode is a heartfelt look at where the industry has been—and where it may be headed next. 

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