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A Step-by-Step Content Plan for Service Providers: From Buzz to Action
In this episode of “The Know, Like & Trust Show”, host Britney Gardner discusses the importance of a content plan for service providers. She explains how content can help build client relationships, establish expertise, and fill the gap between one-on-one interactions. The episode guides listeners through creating a complete content marketing plan tailored to the needs of service providers.
Highlights in this episode:
* 00:02:02 Coaches and service providers have different needs. Content is important for a small client base. Marketing services is crucial for success. Relevant content helps competitors gain advantage.
* 00:03:57 Progressive content builds skills for future clients.
* 00:07:40 Join email list, share content, build trust.
* 00:12:58 “Content database, strategy and system needed.”
* 00:13:28 Streamline content strategy for service providers online.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Creating a Complete Content Plan for Service Providers
In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing and planning all of this content is called Content Planning, and it’s a crucial part of any serious digital marketing strategy.
How and why you plan your content as an online service provider (someone who engages with clients online) will be different than if you were a local business or another kind of online business, like a course creator. Some concepts will be the same but others need to consider the unique needs of a service provider that many only want five-ten clients at any given time. This article will guide you through finding the content marketing plan that works for your business.
What Is An Online Service Provider?
First things first, let’s call out the zebra in the room… an online service provider is a business owner, typically a solopreneur or at least solo-ish, who engages with clients online. Some of these people are easy to categorize–a website designer, a virtual assistant (VA), or even a social media manager.
They’re often people who could perform there services in person, but choose to do business online.
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In this episode of “The Know, Like & Trust Show”, host Britney Gardner discusses the importance of a content plan for service providers. She explains how content can help build client relationships, establish expertise, and fill the gap between one-on-one interactions. The episode guides listeners through creating a complete content marketing plan tailored to the needs of service providers.
Highlights in this episode:
* 00:02:02 Coaches and service providers have different needs. Content is important for a small client base. Marketing services is crucial for success. Relevant content helps competitors gain advantage.
* 00:03:57 Progressive content builds skills for future clients.
* 00:07:40 Join email list, share content, build trust.
* 00:12:58 “Content database, strategy and system needed.”
* 00:13:28 Streamline content strategy for service providers online.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Creating a Complete Content Plan for Service Providers
In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing and planning all of this content is called Content Planning, and it’s a crucial part of any serious digital marketing strategy.
How and why you plan your content as an online service provider (someone who engages with clients online) will be different than if you were a local business or another kind of online business, like a course creator. Some concepts will be the same but others need to consider the unique needs of a service provider that many only want five-ten clients at any given time. This article will guide you through finding the content marketing plan that works for your business.
What Is An Online Service Provider?
First things first, let’s call out the zebra in the room… an online service provider is a business owner, typically a solopreneur or at least solo-ish, who engages with clients online. Some of these people are easy to categorize–a website designer, a virtual assistant (VA), or even a social media manager.
They’re often people who could perform there services in person, but choose to do business online.