The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool.

Dina Behrman’s professional journey unfolds like an insightful story, beginning with a decade-long chapter in journalism where she honed her storytelling skills. With the wisdom gleaned from her experiences, Dina turned the page and embraced entrepreneurship about nine years ago. As a seasoned PR strategist, she now crafts narratives that spotlight coaches, consultants, and owners of service-based businesses, positioning them in the public eye.

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More on DINA:

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Highlights in this episode:

* 02:00 PR strategist Dena Behrman helps entrepreneurs gain recognition.

* 06:06 Visibility and expertise enhance credibility and trust.

* 08:39 Customers are discerning and can detect authenticity.

* 12:49 Showcase personality and mission in interviews/articles.

* 13:46 Relationship coach shares personal journey, gains clients.

* 19:30 Repurpose content for PR and audience growth.

* 22:40 Repurpose content for new articles to share.

* 26:46 Thank you, PR help in show notes.

Questions and Answers for Building Your Know, Like & Trust Factor Through PR

1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners?

She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by emphasizing the power of getting in front of more of the right people, boosting credibility, and building a much bigger impact in the world through intentional PR efforts.

2. Discuss the significance of third-party endorsements and the credibility boost they offer in building the know, like, and trust factor.

The topic of turning a library of short-form content into long-form content is the focus in today’s episode. Drawing from her extensive experience in content strategy, Britney Gardner addresses the challenges and benefits of repurposing short form content, emphasizing the importance of organizing and categorizing your content to efficiently create longer format pieces. 

With practical tips and strategies, Britney guides soloish entrepreneurs in leveraging their short-form library to maximize SEO benefits and create comprehensive resources for their audience. 

Join us as Britney shares her insights and empowers listeners to take control of their content strategy, ultimately paving the way for more impactful, authentic marketing.

Get your content organized, get it categorized, and start chunking it out and figuring out which ones go together, putting them together in bigger pieces, making sure that those pieces are a resource.

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Highlights in this episode:

* 00:00 Efficiently repurpose short-form content for SEO.

* 04:11 Save old Pinterest pins and Instagram captions easily. Categorize.

* 06:39 Questions about audience, content, and organization.

* 11:56 Organize, categorize, and promote your content effectively.

* 12:46 Repurpose content for PR, save time.

Repurposing Short-Form Content Into Long-Form Content

Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated in a panel discussing advanced expert topics. 

So, let’s dive into the process of efficiently and expertly repurposing short-form content into longer pieces for those juicy SEO benefits.

Repurposing Content Starts With Organization

First things first – have you categorized and archived your short-format content? For instance, in the world of Instagram, you might have carousels, posts, and reels accumulated over the years. It’s crucial to have them saved in an easily findable format. Why? Well, if you can’t locate your fantastic content, does it really exist? (Think of the “tree falling in the forest” an...

In this episode of The Know, Like & Trust Show, host Britney Gardner shares her secrets for maximizing content efficiency through the clever use of AI tools and strategic planning. She discusses her recent foray into painting and how she has intentionally created space in her life to pursue her hobbies while still managing her business. With a focus on saving time without losing quality, Britney dives into the AI tools she uses for repurposing podcast content, highlighting how these tools have streamlined her processes. From Cast Magic to AudioPen and more, each tool has a specific role in her content creation workflow. Britney also emphasizes the importance of adding a personal touch to content produced with AI tools and the significance of a strong underlying content strategy. Tune in to discover how to leverage AI tools and strategic content planning to maximize your content output and make your time work for you.

None of [these AI tools are] going to be efficient if you don’t know your stuff. Obviously, content strategy matters.

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Highlights in this episode:

* 00:30 Using tools to create space in business.

* 05:03 Using 1 AI tool in many ways.

* 06:25 Using AI to generate SEO-friendly blog content.

* 12:39 Organize thoughts, create content strategy, build trust.

How To Create More Time For Your Life Without Compromising Your Business

Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I even completed my first official commission recently – a significant milestone for me.

I wanted to share this because I had to create space in my life for this new passion intentionally. With my kids taking up more of my time, I have less focused work time at the computer. But I still crave that adult-oriented fulfillment from doing something I enjoy.

So, how do I create space in my life for activities like painting, gardening, or spending time with my dog? The answer is leaning heavily into tools that help me work more efficiently. We’re talking about AI tools (partly) and non-AI tools (also partly). And thirdly,

We talk about building authority opinions, why they’re important, and how to use them in your content. In this episode, host Britney Gardner revisits the concept of authority opinions and explains why they need to be more than just regular opinions. By sharing personal experiences and practical examples, Britney highlights the significance of backing up authority opinions with real evidence and integrating them into a comprehensive content strategy. She also discusses the transformational power of crafting clear and impactful authority opinions and their role in filtering and engaging with the most aligned audience. Tune in to learn how authority opinions can elevate your content and resonate with your ideal clients.

Authority opinions are going to do one very important job: they are going to tell them, yes, this person is worth following and hanging out with, and following and seeing if we can get on the same page, or, no, this person is not for me. That, friends, that is a wonderful place to be, when people see what you are about and they’re like, I would be best served elsewhere. You want those people to think that. That is a good thing.

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Highlights in this episode:

* 01:00 Persuading, filtering, and claiming authority in business.

* 05:32 Content success requires strategy, authenticity, and refining.

* 08:50 Listen, comprehend, apply, share real-life stories.

* 12:26 Consistent content builds trust and authority over time.

* 15:38 Build confidence, trust, and ROI with content.

* 19:43 Filtering for clients aligned with natural science.

* 21:06 Seeking feedback and success stories for businesses.

Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and how to incorporate them regularly in content marketing.

What Is Authoritative Content?

First and foremost, we all have opinions – my tea is weak, it’s not warm enough today, or my typing is too loud. These are based on our lived experiences and beliefs. These personal opinions are based on our own experiences,

On today’s episode host Britney Gardner delves into the concept of “random acts of content,” also known as “spray and pray posting.” She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create content that truly resonates and brings meaningful results. If you want to step away from the random and into the intentional, then stay tuned for this insightful episode.

Effective Content isn’t accidental. Content ROI is not an accident.

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Highlights in this episode:

* 00:00 Transition from film to digital photography insights for content creation.

* 06:14 Position as the best of one thing.

* 08:19 Create intentional, impactful content for your audience.

* 13:32 Effective content leads to audience commitment and client acquisition.

* 14:25 Clients will return if content is intentional.

Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which stands in stark contrast to Spray and Pray Posting. 

What is “Spray and Pray” Posting To Content?

But let’s rewind a bit; the term “spray and pray” comes from my days as a photographer.

A little industry insight: when I began my career as a wedding photographer, the transition from film to digital was well underway. Though I started my own business exclusively using digital photography, I had previously worked with film photographers. To navigate this new world, I joined the Digital Wedding Forum – a message board created by those eager to embrace digital technology.

At that time, digital photos didn’t always match the quality of their film counterparts. Photographers had to learn,

Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time. 

Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episode offers practical advice for business owners looking to elevate their branding, build a comprehensive brand experience, and effectively market their services. This candid and insightful conversation provides valuable lessons on the journey to achieving a standout brand and marketing strategy.

Nothing is too big, and nothing is too small, and those ideas that you had, the things that you’ve written down in your journal, the things that you’ve prayed about and dreamed about, they’re actually possible. Let’s dive in and express those.

Terrica Strozier

Terrica Strozier is a unique individual who likes to call herself the “Special Sauce.” As someone who has worked in both corporate and government settings, she understands the constraints that can prevent people from highlighting their true talents. Terrica believes that everyone has something special about them, something that makes them stand out from the crowd. She is passionate about helping others discover and embrace their unique skills and talents. In a world where conformity is often encouraged, Terrica is committed to helping individuals separate themselves from the masses and thrive as their authentic selves.

More on Terrica:

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Highlights in this episode:

* 00:00 Experienced brand strategist creates unique, successful brands.

* 05:19 Discovering and marketing your innate talents.

* 09:09 Consistency and clarity lead to achievable success.

* 11:21 Ask clients targeted questions for better testimonials.

* 14:51 Embracing openness to improve skills and talents.

In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience. 

Throughout the episode, she draws colorful analogies, including a quirky comparison between content and managing pets, to drive home her points. Britney also offers practical advice on how to measure and assess the effectiveness of content, guiding solo service providers on a journey towards achieving an “uncommon content golden zone.” Tune in to discover the keys to successful and impactful content repurposing in this insightful and engaging episode.

[Content repurposing] can become a bigger problem when you’re reusing that content in different ways because you might end up tanking your social following on one of your channels if you keep pushing this content piece that isn’t doing well.

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Highlights in this episode:

* 01:40 How repurposing content can have a downside.

* 05:16 Repurpose content to reach larger audience.

* 07:52  The phrase polishing a turd relates to content very well.

* 11:17 Repurposing content across channels can hurt your following when not done correctly.

* 14:12 Before repurposing, check for success signs.

Thoughtful Content Repurposing

Before we delve into the nitty-gritty of repurposing content, let’s be clear about one thing: there’s a downside to repurposing. And that’s exactly what we’re going to discuss today. Look, I’m all for repurposing content – in fact, my main offer is helping service providers like you utilize evergreen content in smart ways so you can escape the content creation hamster wheel. But there’s a catch, and it lies in one sneaky little word: thoughtful.

Many tend to gloss over this word, possibly because being thoughtful implies intention and strategic thinking–more than you might want to invest. When it comes to repurposing, you might feel like you’ve already put so much effort into content creation that you just want to repost something and call it a day. Well, I hate to break it to you,

In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients. 

We cover soloists and content creation:

* Importance of content for soloists

* Challenges faced by soloists with limited time and a small client base

* Embracing a content creation process for continuous business growth

You have to build a freeway to get people across the city in a timely manner. You have to connect streets so people can go there, and that’s what marketing does for your audience, it gives them the streets and the highways to go on so they can get to you faster and then get to that big change that will turn corners in their lives.

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Highlights in this episode:

* 00:56 More time between episodes allows better content.

* 02:42 Why do we need to market at all?

* 05:20 Effective, standout content; repeatable and measured success.

* 07:32 Content marketing: work, strategy, relationship building.

* 11:06 Help is available for anyone struggling; reach out.

The Content Easy Button: For Those Who Believe in Their Work

For soloish entrepreneurs and seasoned marketers alike, the struggle to effectively market our content can often be a thankless task. We believe in our ideas and the remarkable services we have to offer, and it’s natural to question why we should have to put in the effort to market them. Shouldn’t people just instantly recognize the value we bring? Shouldn’t they be eager to work with us if they truly understood the transformative potential of our big idea?

In our minds, we imagine an elusive tool called the Content Easy Button – a magical solution that effortlessly generates engaging content and does the marketing for us, attracting clients like moths to a flame. If only we could find this easy button, we could breathe a sigh of relief knowing that our content creation and marketing efforts would be taken care of in a flash.

But as we entertain these fantasies, we must confront the reality that marketing is an essential part of getting our ideas seen and heard.

In this episode of The Know, Like & Trust Show, host Britney Gardner interviews Angela Foster, a petite style coach, on the topic of image presentation in content. They discuss how to create a wardrobe that represents personal or business brands, choosing comfortable yet professional outfits for video content, and the importance of breaking down different aspects of our lives into “buckets” for easier wardrobe management.

Pick a signature and then really make a point of doing it every time you’re visible.

Angela Foster

More on ANGELA FOSTER:

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Highlights in this episode:

* 00:00:57 Editor-turned-fashion-consultant helps petite women dress confidently.

* 00:05:22 Social media week: selfies, behind the scenes, life’s buckets.

* 00:13:06 My personal style doesn’t translate on camera.

* 00:17:33 Outshine competition by being consistent and memorable.

* 00:19:42 Colorful client logos brand visibility, start there.

* 00:21:52 Confidence boosts my own productivity.

Unlocking Brand Visibility Through Consistent Personal Style

Welcome to our blog post, where we delve into the quirky relationship between personal style and brand visibility. While it may be a seemingly insignificant factor, the power of consistency in personal style cannot be underestimated in enhancing brand recognition. Whether modifying accessories or switching up hairdos, maintaining a consistent overall style can make you instantly recognizable and leave a lasting impression. In this post, we explore the importance of mastering your signature style, striking a balance between authenticity and consistency, and how embracing your personal style can help your brand shine amidst the saturated market space. So, let’s dive in and discover how consistency in personal style can open the doors to enhanced brand visibility.

Consistency in Personal Style: Key to Enhancing Brand Visibility

Ever thought about the relationship between your personal style and your brand’s visibility? It may be an afterthought,

It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops. Read on for the how-tos and seven examples of open loops you use in your content today.

Content can indeed play an instrumental role in our business growth, but it’s only going to do that if it’s promoted effectively, if it’s optimized for its target audience, your best client, and if it’s designed to make a true impact.

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Highlights in this episode:

* [00:00:52] Taste outpaces expertise; reach for improvement.

* [00:04:02] Redefining what task completion means in regards to content.

* [00:05:43] The three things your content needs to be effective in your business.

* [00:06:03] Close the promotion gap in business with 2 methods.

* [00:07:28] Switching to a biweekly podcast schedule.

In the world of content creation, like much of creative work, there is often a divide between our aspirations for quality work and the actual skill level we possess. This disparity is known as The Taste Gap, coined by Ira Glass. While the taste gap can motivate us to improve our skills, it is The Promotion Gap that poses a danger for content creators, especially those who rely on their content to market their businesses.

If you’re like 90% of the creators out there, [publishing] is the end of the time that you’ve spent on that content, and that is a problem.

Understanding the Promotion Gap

The promotion gap occurs when content creators put in the effort to create valuable content but fail to invest sufficient time and energy into promoting it. Many creators consider their efforts complete once the content is published or distributed, but in reality, this is only half of the battle. Without effective promotion and optimization, the potential of the content remains unfulfilled.

Key Takeaway: