The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

On this episode of The Know, Like & Trust Show, we dive into the importance of creating a boundary or filter to identify the right audience for you and your work. We emphasize the significance of working with people who align with our values and beliefs, and how a boundary helps avoid bad experiences and negative outcomes for both parties. 

On the content marketing side we’ll cover:

* Why you need to know your lane

* Lean into your core value work

* Using content to set boundaries and create the filter

The episode also delves into two stories: one about Bud Light and Kid Rock, and the other about Adobe Systems. The former focuses on the importance of public statements in marketing and the need to stay in one’s lane to handle negative backlash, while the latter highlights the importance of loyalty and knowing where the breaking point is. We also touch on building a positive working relationship with clients and understanding what factors would make it unacceptable. Tune in to learn more about sustainable and measurable content creation.

I don’t know if Kid Rock was actually an avid Bud Light drinker before all this happened, but he sure cared enough to make this big public statement about it, right? – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:06] Authentically Automate Your Marketing for Success

* [00:02:54] Managing Mad Now Moments in Marketing

* [00:04:28] Kid Rock Ditches Bud Light

* [00:06:04] The Importance of Sticking to Your Lane

* [00:10:46] Technical Support Fails and Viable Alternatives Arise

* [00:12:28] Creating Better Client Relationships: Setting Boundaries

* [00:16:48] Consider Another Perspective: Why Content Measurement Matters

* [00:17:47] Believe in Your Authority Opinion or Fall

* [00:19:11] Create your Content Boundaries for Better Engagement

The term “imposter syndrome” may be generating a large number of hits lately, and it may feel like a new imposter phenomenon, but it isn’t going away.

If you’re feeling frustrated and defeated by the lack of progress in your coaching or training business, despite your best efforts to attract clients and increase revenue, then you are not alone!

In this episode, you will be able to:

* Understand the significance of acknowledging fear and resistance in coaching and training sessions.

* Develop personalized plans for clients by adapting templates to suit their requirements.

* Overcome the fear of failure while working towards fulfilling desired objectives.

* Encourage clients to manage and overcome their negative emotions on their journey to success.

* Differentiate between the advantages of individual and group sessions for providing effective support and guidance.

Normalize the fact that there are moments that are going to be slogs that are going to take work. – Britney GardnerClick To Tweet

Fear is actually the smoke detector that we need in the kitchen in case there’s a kitchen fire. – Britney GardnerClick To Tweet

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The key moments in this episode are:

* 00:00:06 – Introduction

* 00:01:54 – About Joanna Lindenbaum

* 00:03:16 – Tailoring the Framework

* 00:07:41 – Framework for Fear and Resistance

* 00:12:14 – Normalizing the Process

* 00:15:07 – Normalizing Fear in the Coaching Process

* 00:17:06 – Befriending Fear in Coaching

* 00:20:24 – Group Coaching and Fears
...

Do you struggle with consistently creating content for your business? Are you tired of feeling blocked and unable to produce engaging posts? Imagine achieving a steady stream of content that resonates with your audience and drives growth. I have the solution to help you achieve this through overcoming emotional barriers that may be holding you back. Say goodbye to content roadblocks and hello to a successful content marketing strategy.

In this episode, you will be able to:

* Tackle emotional obstacles for seamless content creation consistency.

* Understand the crucial role of consistent content in cultivating audience trust and expansion.

* Enhance your expertise with regular, high-quality content creation.

* Generate captivating content ideas that suit your target market’s distinct buyer journey.

Your feelings about your subject and your feelings about content marketing will make or break your content consistency.

Your feelings about your subject and your feelings about content marketing will make or break your content consistency. – Britney GardnerClick To Tweet

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Highlights in this episode:

* Creating a course for lead generation purposes

* What to include your different course offerings

* Building credibility through your courses

* The different paths your clients may take after your course

* How to lean into your expertise and zone of genius when creating and marketing your course

Introduction to All the Content Feels series

The All the Content Feels series aims to help entrepreneurs overcome the emotional blocks that prevent them from creating consistent, impactful, and results-driven content marketing. By tackling various issues affecting content consistency, the series will delve into different strategies and insights entrepreneurs can employ to maintain a steady creative flow and keep their target audience interested in their content. In this format,

When Deanna Seymour tried out the static nine-grid format for her Instagram account, she never expected it to completely revolutionize her business. Not only did it save her time, but it also helped her stand out from the crowd and gain clarity in her brand messaging. But what other unexpected opportunities did the grid open up for Deanna?

In this episode, you will learn how to:

* Enhance brand clarity with the strategic use of a static nine-grid format on Instagram.

* Establish a timeless Instagram presence by focusing on evergreen content.

* Free up valuable time for other crucial tasks by leveraging the advantages of a static grid.

* Communicate your brand’s message effectively with a well-curated Instagram grid.

* Forge authentic relationships with your audience through transparent marketing techniques.

My special guest is Deanna Seymour

As a Graphic Designer and Content Marketing Strategist, and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin’ your freak flag fly when it comes to growing your business. Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. Her mastery of Instagram’s static nine-grid format has empowered countless entrepreneurs to find brand clarity and create a cohesive and enticing online presence.

Creating my nine grid gave me a lot more clarity on my messaging and what was important to me in my business. – Deanna SeymourClick To Tweet

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Key Moments:

* 00:01:26 – The Static Nine Grid

* 00:05:28 – Pressure from Social Media Platforms

* 00:07:38 – The Benefits of the Static Nine Grid

* 00:11:16 – Using the Nine Grid on Other Platforms

Content sprints: where grit, creativity, and caffeine collide to bring your ideas to life!

Have you ever heard the myths that content sprints can’t boost your online business presence, that producing content takes too long, or that it’s too expensive to invest in content? Don’t be fooled! I’m here to share the truth and show you how utilizing content sprints can be a powerful tool to help you build a successful online presence.

In this episode, you’ll learn how to:

* Accelerate your online business presence using content sprints.

* Establish a unified content approach with the help of a strategy and style guide.

* Excite your audience by weaving in hooks, metaphors, and decisive calls-to-action.

* Achieve the perfect balance between task distribution, relaxation, and preventing burnout.

* Utilize key metrics to evaluate content sprint triumphs and opportunities for improvement.

By committing to content sprints as a core strategy, you can elevate your online business to a new level of sophistication. – Britney GardnerClick To Tweet

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Highlights in this episode:

* 00:02:32 – Why Use a Content Sprint

* 00:07:14 – Setting Up Your Content Sprint

* 00:09:19 – Sprint Length

* 00:10:47 – Content Creation Process

* 00:13:43 – Hooking Your Audience with Content

* 00:15:30 – Making the Most of Your Content Sprint

* 00:16:31 – Avoiding Burnout and Dealing with Unexpected Changes00:19:55 – Recap and Call to Action

Are you tired of your content falling flat? Feeling like you’re always one step behind your competitors who have a widespread web presence? It’s time to shake things up with a content sprint! Say goodbye to playing catch-up and hello to turbocharged content creation.

The big idea: These babies will have your back when it comes to tackling...

Oh, the financial myths that entrepreneurs cling to! It’s time to separate fact from fiction and make informed decisions about business investments.

Carla Titus started her journey as an apparent saviour of entrepreneurs but ended up with an unexpected twist; she discovered that the key to success was focusing on profitability over revenue and managing costs intentionally. And by asking the powerful question, “How do I make this profitable?”, Carla changed the mindset of entrepreneurs and paved a way for long-term success and growth. What will be the outcome?

We need to follow where the money is going, we’re in business to make money.

My special guest is Carla Titus

Website  | LinkedIn | Instagram

Carla Titus is a finance expert with an impressive background of over 15 years in corporate financial planning, analysis strategy, and virtual CFO consulting for established online businesses. As a fractional CFO, Carla’s primary mission is to help business owners retain more cash, pay themselves a market rate, and ultimately become more profitable. With her keen financial insights and strategic approach, Carla helps entrepreneurs prioritize profitability over revenue in their business growth.

In this episode, you will:

* Uncover the truth behind common misconceptions in business investment strategies.

* Evaluate investment opportunities effectively for maximum return on investment.

* Focus on the importance of profitability over revenue for sustainable business growth.

* Achieve a perfect equilibrium between allocating time and financial resources for a thriving business.

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Highlights in this episode:

* How to assess your current financial situation and determine if investing in a program or service is necessary for the growth of your business.

* Before investing in any program, ask for expected ROI and the time commitment required to achieve it.

* Prioritizing your investments and focus on one thing at a time to master them and achieve better ROI.

* Track your investments and their results to ensure they are generating cash for your business.

Tired of feeling stuck in the endless cycle of content creation, I stumbled upon a powerful solution that changed my approach forever. But little did I know, this twist of fate would offer much more than I ever expected, leading me on an unexpected journey to discover the value of meaningful content.

In my recent episode of The Know, Like & Trust Show, I delved into the challenge many content creators face: the content creation hamster wheel. This endless cycle of producing content can lead to burnout and decreased productivity. To address this issue, I focused on the importance of measuring content performance and making informed decisions for future content. I shared a step-by-step guide for creating a dashboard to track content effectiveness, emphasizing the significance of visually appealing data for better decision-making. Through my podcast, I aim to help content creators focus on the quality of their work and escape the hamster wheel by implementing effective measurement strategies.

In this episode, you will be able to: 

* Break free from the endless cycle of content creation for enhanced productivity. 

* Harness the power of content KPIs to make well-informed decisions. 

* Leverage a Content ROI dashboard for efficient performance monitoring.  

* Concentrate on generating high-quality content that drives revenue growth.

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If you want to ditch the content creation hamster wheel, you absolutely have to know what is resonating with your people and what is not. – Britney GardnerClick To Tweet

Introduction: What is the content creation hamster wheel?

The content creation hamster wheel is exactly what it sounds like. It’s you, the hamster, thinking that if you create just one more piece of content you’ll get somewhere. And then you keep going and going, spinning around on a wheel and never making it anywhere, feeling like you can never catch that elusive “last one.”

No one brags about running a marathon on a treadmill!

No one brags about running a marathon on a treadmill!

When content marketing for established online businesses becomes automated… a savvy content creator must use AI tools to streamline their research process while still adding their own unique personality to the content to stand out from the crowd and build trust with their audience.

We’ve got a comprehensive review that will show you how AI content generators can totally revolutionize your content creation process. We’ll delve into the exciting world of using AI to generate content, weighing up the pros and cons, and exploring how it can “streamline” your content creation process (because who doesn’t love corporate buzzwords?). So buckle up and get ready to be dazzled by the wonders of AI-generated content!

We’re going to cover the following:

* The pros and cons of generative AI content creation–and whether it will replace a bunch of “our” jobs.

* I’ll review four different AI content creation tools and two additional tools that are specific to podcast content creators.

* My big concern around AI content and where we’ll go from here.

Don’t create something just to create it – make sure you’re actually saying something worthwhile. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:06] We’re going to cover what AI content creation tools are, how they can be applied to your marketing strategy. I’m going to review some of the top AI content generators on the market today.

* [00:02:08] Using a tool for content creation can help your business scale your content marketing efforts.

* [00:03:55] Generative AI content writing tools are not going to replace us humans just yet. We still have some unique skills and talents that robots just can’t replicate yet.

* [00:06:11] It is easier to write a basic article with AI than it is to write it on your own. [00:10:39] There are other ways you can use AI to help your writing that don’t actually involve writing.

* [00:11:23] Some semantic tools used as a content assistant can optimize your content so it’s easier...

Lauren Wood is a website expert and certified master marketer specializing in getting her clients seen and noticed online. She and host Britney Gardner discussed how to boost SEO in little areas, leading to a conversation about Omnichannel SEO. Understanding it is key to helping businesses transition from a brochure-style website to one that builds trust and moves customers through the buyer’s journey.

To do this, Lauren suggested taking existing work and placing it in effective locations, while also providing quick and easy answers to people’s questions. She also emphasized the importance of repurposing content to various platforms, calling out the need to balance providing a brief summary of a topic while still providing a subtle call to action. With this, Lauren is helping businesses get seen and noticed in the digital age.

You will learn the secrets to successful omnichannel SEO and how to skyrocket your brand’s visibility!

Content doesn’t have to exist in a vacuum or in silo, as a business person might say. It exists all around us and the more we weave our ideas through it in various different forms, the better results we’re going to get. – Lauren WoodClick To Tweet

My focus with my clients when I give them web designs is not like, here’s your beautiful website. It’s, how do I drive traffic to my website, and how do I get myself noticed? – Lauren WoodClick To Tweet

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Highlights in this episode:

* [00:01:30] Guest intro: Lauren Wood, a website expert and certified Master marketer

* [00:02:10] How can you boost up your SEO a little bit in little areas? 

Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life.

“Evergreen content marketing is often confused with content marketing. So we’re going to talk about the difference between the two of them. While content marketing focuses on publishing new content frequently and strategically promoting it via social media platforms, evergreen content marketing focuses on producing quality content that will stand the test of time.”

Here’s what I cover:

* What is evergreen content marketing–and what are the benefits of using it?

* How can you identify evergreen content ideas that are going to serve you and your audience?

* How can you combine evergreen content with good keyword optimization techniques to help your website rank higher on search engines?

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Highlights in this episode:

[00:00:06] We’re going to be talking about evergreen content marketing

[00:02:14] Evergreen content is content that always feels fresh and is always relevant. 

[00:03:42] Freshening up old ideas is important.

[00:04:48] There’s a time and a place for content that has a more limited shelf life. 

[00:05:54] You really need to nail your foundational brandscaping to truly know what content is going to be evergreen for your audience. 

[00:08:15] Make it easy for your audience to navigate through a content bucket by linking.

[00:09:29] How do you know if your content is good enough for your evergreen plan? There are five tests.

[00:12:15] When you combine Evergreen Content with good keyword optimization techniques, it can help your website rank higher on search engines. 

[00:15:32] Brainstorming topics for your evergreen content.

[00:16:11] 7 examples of evergreen content you can include on your site today.

[00:17:57] By following the Sticky content principles, you can write content that is easy to read and keeps readers coming back for more.

Everything You Need to Know About Evergreen Content Marketing

Evergreen content is content that always feels fresh and is always relevant. It doesn’t have a specific shelf life or a deadline to be read. Instead,