On this episode of The Know, Like & Trust Show, we dive into the importance of creating a boundary or filter to identify the right audience for you and your work. We emphasize the significance of working with people who align with our values and beliefs, and how a boundary helps avoid bad experiences and negative outcomes for both parties. 

On the content marketing side we’ll cover:

* Why you need to know your lane

* Lean into your core value work

* Using content to set boundaries and create the filter

The episode also delves into two stories: one about Bud Light and Kid Rock, and the other about Adobe Systems. The former focuses on the importance of public statements in marketing and the need to stay in one’s lane to handle negative backlash, while the latter highlights the importance of loyalty and knowing where the breaking point is. We also touch on building a positive working relationship with clients and understanding what factors would make it unacceptable. Tune in to learn more about sustainable and measurable content creation.

I don’t know if Kid Rock was actually an avid Bud Light drinker before all this happened, but he sure cared enough to make this big public statement about it, right? – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:06] Authentically Automate Your Marketing for Success

* [00:02:54] Managing Mad Now Moments in Marketing

* [00:04:28] Kid Rock Ditches Bud Light

* [00:06:04] The Importance of Sticking to Your Lane

* [00:10:46] Technical Support Fails and Viable Alternatives Arise

* [00:12:28] Creating Better Client Relationships: Setting Boundaries

* [00:16:48] Consider Another Perspective: Why Content Measurement Matters

* [00:17:47] Believe in Your Authority Opinion or Fall

* [00:19:11] Create your Content Boundaries for Better Engagement