What is Content? That’s the main question answered in this episode of “The Know, Like & Trust Show.” Host Britney Gardner explores the difference between social media and content marketing. She discusses the importance of storytelling and building trust through engaging content, while also highlighting the role of social media in amplifying a brand’s voice and driving traffic to valuable content. She offers insights, anecdotes, and even a workshop to help listeners effectively utilize both strategies in their marketing efforts.

We cover:

* Differentiating Social Media and Content Marketing

* People trust individuals, not companies

* Using social media to share other content and build relationships with clients

If I had to answer this question in just one soundbite, I’d say content is anything you’re putting out there, and content marketing is anything you’re putting out there with the intent of marketing your business. – Britney GardnerClick To Tweet

Resources Mentioned:

* The full article on the differences between content marketing and social media

* 530’s Tim Hansen on The Pillars of Content Marketing

* Content Database DIY Workshop

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Highlights in this episode:

* 00:01:20 What is Content? What is Content Marketing: written, visual, or audio that serves business function, differentiating from general content.

In this episode of The Know, Like & Trust Show, host Britney Gardner discusses the importance of consistently showing up with strategic content. She explores the necessity of finding one’s unique voice, measuring content performance, and overcoming obstacles to regular content creation. She strongly encourages listeners to reflect on what it would take for them to commit to a content strategy and create impactful content for their audience.

Listen in as we cover these ideas and themes:

* Consistently showing up with strategic content is important.

* Finding one’s unique voice and measuring content performance are key.

* Britney shares her successful framework for regular content creation.

* Motivators for commitment could include podcast download dips and rising email open rates.

* Personal motivations for content creation need to be answered individually.

* Assistance is available through calls, content plans, and implementation help.

* Effective communication skills are crucial for successful content marketing.

* Any tactic can be effective or ineffective.

* Stories of successful clients are shared.

* Committing to a big message is encouraged.

What would it take for you to fully commit to a strategic content plan, show up for your people, and hone the content itself so it does that serious work in your business? – Britney GardnerClick To Tweet

What matters isn’t pleasing everyone, but becoming really renowned in one area by serving out your big message. – Britney GardnerClick To Tweet

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On this episode host Britney interviews Julia Bocchese, an SEO and Pinterest consultant for creative small businesses. Julia shares valuable insights on the importance of being active on Pinterest and the effectiveness of diversifying lead generation strategies.

Listeners will learn about optimizing Pinterest rankings through keyword incorporation, creating specific and informative boards, and providing detailed yet concise descriptions. Julia also discusses the importance of clear and legible graphics and targeting specific keywords for pins. Additionally, she advises on the use of freebies to grow email lists, tracking data and identifying issues with the email sign up process, and utilizing Pinterest analytics to monitor traffic and conversions.

The episode also touches on the connections between Pinterest SEO and Google SEO. Don’t miss this episode packed with actionable strategies to attract ideal clients naturally!

You don’t want to put out ten Pins on Pinterest, not show up for a month, put out another ten. That’s not really going to serve you. – Julia BoccheseClick To Tweet

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Highlights in this episode:

* 00:02:35 Pinterest for email subscribers.

* 00:03:37 Acknowledge and nurture traffic channels, including SEO.

* 00:09:35 What numbers to look at for pins?

* 00:12:51 Improve Pins for readability and target keywords.

* 00:14:54 Sum up: keywords don’t have to exactly match.

* 00:19:14 Test content spread out over weeks for attention.

* 00:21:10 Keywords in titles and descriptions important for Pinterest rankings.

In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of SEO, we often overlook the potential of Pinterest SEO.

Join Britney Gardner as she explores the concept of thought leadership in the age of artificial intelligence (AI). She highlights that thought leadership isn’t about claiming personal ownership over every idea; rather, it involves taking inspiration from others and utilizing their insights to fuel transformative discussions about the impact of AI on leadership. Drawing an analogy to a mosaic or kaleidoscope, Gardner explains how she views herself as a constant rearranger and connector of ideas.

She covers:

* How to form your thought leadership

* What role AI can play in sharing your thought leadership through content

* What AI is good at, and what it is very bad at

* An article she found on LinkedIn and it’s great parallels to this topic

Building upon the previous episode on building an audience of thinkers that take action, this episode celebrates being number 250 of The Know, Like & Trust Show!

AI is not great at being you or giving you distinctive thoughts that no one in your niche has built upon yet. That’s where you have to come in. That’s where your special sauce exists. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:01:25] Beach walks reveal incredible rock art.

* [00:03:56] Idea generation, development, and articulation are crucial.

* [00:08:18] Grateful for LinkedIn article by Kelly Dunning.

* [00:13:05] Using AI for basic writing tasks is unnecessary.

* [00:15:23] AI shapes diverse ideas for effective content.

* [00:17:12] AI good at graphics, pulling quotes; not distinctive. You matter in marketing, AI needs you.

Mastering Thought Leadership: AI Strategies for Success

In this fast-paced age of artificial intelligence, thought leadership has become more important than ever. But what exactly is thought leadership? And how can you establish yourself as a leader in yo...

In this episode, the host discusses the challenge of building an audience of thinkers and shares her personal struggles with this concept. She emphasizes that this episode is not an all-encompassing guide, but rather a reflection of what has worked for her and her clients over the years. The host then shares a story about her kids who expect her to know everything, highlighting the pressure to have all the answers–and how that relates to content planning.

The thinkers are often the silent lurkers. – Britney GardnerClick To Tweet

If I’m feeling good about content and I’m seeing the rest of those things happen, it’s good content. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:41] Building an audience of thinkers. 

* [00:05:00] Be the Rooster in Your Marketing. 

* [00:08:51] Creating an audience of thinkers. 

* [00:11:07] The missing piece in content plans. 

* [00:15:55] The best content goes beyond vanity metrics.

* [00:19:14] How do I measure content that speaks and sings to the silent lurkers? 

* [00:22:09] Less crappy marketers out there.

Be The Rooster In Marketing

The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses.

Being the rooster came from an incident in my chicken yard–so if you read rooster and thought chickens, you’re right! There’s a specific chicken story about one of my hens trying to take on the role of a rooster,

Want to stand out on LinkedIn? Tania Bhattacharya, founder of Lumos Marketing, shares her secrets in this episode of The Know, Like & Trust Show. Learn how to build connections on LinkedIn, brand awareness, create organic opportunities, and connect with potential clients through original storytelling and utilizing LinkedIn’s unique advantages.

In this episode, you will be able to:

* Discover the secret behind building a powerful know, like, and trust factor on LinkedIn.

* Uncover the importance of storytelling in creating a memorable brand presence.

* Learn how to leverage LinkedIn’s features for maximum impact and visibility.

* Explore the art of maintaining a balanced presence between professional and personal life on LinkedIn.

* Find out innovative ways to repurpose your LinkedIn content for extended reach and engagement.

It’s not really about being lazy, it’s about being life first. It’s about doing the things that really matter, that will move the needle for your business and for your brand and then getting time back on your calendar to cuddle your…Click To Tweet

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Highlights in this episode:

* 00:01:35 – Tania’s Introduction

* 00:07:24 – How to be Lazy on LinkedIn

* 00:10:45 – The Importance of Storytelling

* 00:13:13 – Building Know, Like and Trust on LinkedIn

* 00:15:11 – Pain Points and Invisibility

* 00:17:58 – The Power of Storytelling

* 00:21:09 – Repurposing Content on LinkedIn

* 00:23:52 – Building Connections on LinkedIn

Small, solo-ish businesses have a unique challenge when it comes to LinkedIn. While not the corporate playground it once was, it works differently for micro businesses than it does for th...

On this episode of The Know, Like & Trust Show, host Britney Gardner dives into the idea of moving from “nice to have” to “must have” in your business. She discusses how great content is essential to getting your audience to care about your product or service and also delves into Southwest Airlines’ systems breakdown and how entrepreneurs can avoid similar mistakes in their smaller businesses. The episode also addresses defining a specific group of service providers online. Tune in to this episode to learn how to prioritize your business investments and make your services essential to your clients.

Listen in for more on:

* The concept of “nice to have” versus “must have” in business

* Southwest Airlines breakdown due to insufficient systems and its consequences

* Entrepreneurs and the “entrepreneurial middle class” stage

* When a person is not seen as a “must-have” despite their importance

Great content gets your head nodding so vigorously that you can’t help but get what they’re selling, even if it’s not a product, but simply an idea. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:01:54] From nice to must-have: Personal stories.

* [00:03:24] Examples of caring a lot.

* [00:08:59] Service providers versus course creators.

* [00:12:36] Feelings of being “nice to have,” discusses Southwest Airlines systems breakdown.

* [00:15:30] Southwest Airlines system crash cancels flights.

* [00:19:16] Entrepreneurial middle class needs essential services.

* [00:21:15] “Nice to have” to “must-have” through content.

2023 isn’t showing up with a “business as usual” vibe. A handful of years after the work remote world began, a season after quiet quitting, and the world of doing business online has exploded. With it,

In this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.

What is the best way to kill your Know, Like and Trust factor? Not living up to expectations. – Britney GardnerClick To Tweet

Wouldn’t it be great if everybody you worked with underpromised and over delivered in a great way and nobody had poor experiences with service providers? That would help all of us in such an immense way. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:31] Killing the Know, Like and Trust factor. 

* [00:03:21] Selling trust. 

* [00:06:50] Scaling One-to-One Businesses. 

* [00:09:39] Money-back guarantees. 

* [00:12:52] Setting boundaries and trust.

We’re going to delve into the timeless concept of under-promising and over-delivering, examining its significance through the lens of building Know, Like, and Trust. Join us as we uncover the power of setting expectations, the role of content as a filter, and the art of finding balance in exceeding client expectations sustainably.

Setting Expectations: A Crucial Element for Building Know, Like, and Trust

On this episode of The Know, Like & Trust Show, host Britney Gardner and guest Eliya Finkelstein discuss the importance of finding your unique voice in content creation. Finkelstein shares her journey of struggling to stand out in a sea of sameness to eventually ramping up her personality and voice, which led to her becoming more confident in her content. She recommends starting with small steps and building upon them to gradually develop a unique style. The episode also touches on the use of AI tools in content creation and the importance of staying true to brand identity.

Eliya Finkelstein’s journey towards finding her voice has not been easy. At one point, she felt frustrated and stifled, unable to say anything in the sea of sameness in the online world. However, this turning point led her to realize that the barrier to having a strong voice and personality in copy and content is not as high as we make it out to be. Although it has been a process, Eliya has come a long way in confidently bringing her voice to her brand, demonstrating that finding your voice is a journey.

Topics Covered:

* Eliya Finkelstein’s journey to finding her voice in content creation

* Incorporating personality and uniqueness into copywriting

* AI as a tool for creativity, not a replacement

* Starting small to build a brand’s identity

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Highlights in this episode:

* [00:02:41] “Finding Your Voice: A Challenging Process”

* [00:08:33] Starting with Gray: Building a Full Palette

* [00:10:56] “Discovering the Power of Authentic Copywriting”

* [00:15:49] “Crafting Authentic Copy: Finding Your Voice”

* [00:21:56] “AI and Creativity: Setting New Floors”

* [00:29:31] “Copywriting Magic: Borrowing from Deadpool and Celebrities”

* [00:35:08] “Marketing expert shares genuine advice and conversation”

Are you struggling to make your content stand out among a sea of sameness? Do you yearn for your brand to shine like a badass with a personality that captivates your audience? Well, it’s high time you discover your voice and craft a brand voice guide to steer your content creation game like a boss. Blending in is for amateurs. It’s time to break free and unleash your unique mojo on the...

Do you want to create content that motivates your audience to take action? If so, I have the solution for you. Discover how to craft compelling, authentic content that inspires your audience to act and achieve their goals.

Creating great content is not just about addressing pain points but speaking to the symptoms of a problem your best clients might not even know they have, in order to compel them into action.

In this episode, you will be able to:

* Engage in rich content production that sparks action from the audience.

* Reach out to audiences by addressing their problems in a language they understand.

* Create content that not only drives action, but sets the stage for your clients with good expectations of the workload ahead.

* Forge a trusting relationship with your listeners by guiding them along a captivating quest.

On this episode of The Know, Like & Trust Show, we delve into solving one problem that leads to the realization of other problems, also known as the “symptom web.” Good content creation involves acknowledging the existence of other symptoms, creating a feeling of possibility, and we share how it’s not always effective to target customers with pain point marketing. I leave listeners with a challenge to inject their content with their authentic voice.

Good content makes you feel something, but great content compels you to do it. Great content turns that feeling into action. – Britney GardnerClick To Tweet

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Highlights in this episode:

* [00:00:52] The author has been thinking about the concept of becoming a legend for over a decade after reading a quote on a friend’s website. Great quotes make us feel something.

* [00:04:19] Noticing subtle discomfort and the feeling of forgetting something.

* [00:06:38] Don’t address pain points, focus on symptoms. Good content helps solve unknown problems. Difficulty in grabbing attention for unknown problems. 

* [00:09:51] Personality-driven marketing can lead to building trust and addressing their symptoms.