On this episode host Britney interviews Julia Bocchese, an SEO and Pinterest consultant for creative small businesses. Julia shares valuable insights on the importance of being active on Pinterest and the effectiveness of diversifying lead generation strategies.
Listeners will learn about optimizing Pinterest rankings through keyword incorporation, creating specific and informative boards, and providing detailed yet concise descriptions. Julia also discusses the importance of clear and legible graphics and targeting specific keywords for pins. Additionally, she advises on the use of freebies to grow email lists, tracking data and identifying issues with the email sign up process, and utilizing Pinterest analytics to monitor traffic and conversions.
The episode also touches on the connections between Pinterest SEO and Google SEO. Don’t miss this episode packed with actionable strategies to attract ideal clients naturally!
You don’t want to put out ten Pins on Pinterest, not show up for a month, put out another ten. That’s not really going to serve you. – Julia BoccheseClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:02:35 Pinterest for email subscribers.
* 00:03:37 Acknowledge and nurture traffic channels, including SEO.
* 00:09:35 What numbers to look at for pins?
* 00:12:51 Improve Pins for readability and target keywords.
* 00:14:54 Sum up: keywords don’t have to exactly match.
* 00:19:14 Test content spread out over weeks for attention.
* 00:21:10 Keywords in titles and descriptions important for Pinterest rankings.
In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of SEO, we often overlook the potential of Pinterest SEO.