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Under Promise, Over Deliver: The Know, Like, and Trust Factor
In this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.
What is the best way to kill your Know, Like and Trust factor? Not living up to expectations. – Britney GardnerClick To Tweet
Wouldn’t it be great if everybody you worked with underpromised and over delivered in a great way and nobody had poor experiences with service providers? That would help all of us in such an immense way. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:31] Killing the Know, Like and Trust factor.
* [00:03:21] Selling trust.
* [00:06:50] Scaling One-to-One Businesses.
* [00:09:39] Money-back guarantees.
* [00:12:52] Setting boundaries and trust.
We’re going to delve into the timeless concept of under-promising and over-delivering, examining its significance through the lens of building Know, Like, and Trust. Join us as we uncover the power of setting expectations, the role of content as a filter, and the art of finding balance in exceeding client expectations sustainably.
Setting Expectations: A Crucial Element for Building Know, Like, and Trust
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In this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.
What is the best way to kill your Know, Like and Trust factor? Not living up to expectations. – Britney GardnerClick To Tweet
Wouldn’t it be great if everybody you worked with underpromised and over delivered in a great way and nobody had poor experiences with service providers? That would help all of us in such an immense way. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:31] Killing the Know, Like and Trust factor.
* [00:03:21] Selling trust.
* [00:06:50] Scaling One-to-One Businesses.
* [00:09:39] Money-back guarantees.
* [00:12:52] Setting boundaries and trust.
We’re going to delve into the timeless concept of under-promising and over-delivering, examining its significance through the lens of building Know, Like, and Trust. Join us as we uncover the power of setting expectations, the role of content as a filter, and the art of finding balance in exceeding client expectations sustainably.
Setting Expectations: A Crucial Element for Building Know, Like, and Trust