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The Difference Between Good and Great Content #244
Do you want to create content that motivates your audience to take action? If so, I have the solution for you. Discover how to craft compelling, authentic content that inspires your audience to act and achieve their goals.
Creating great content is not just about addressing pain points but speaking to the symptoms of a problem your best clients might not even know they have, in order to compel them into action.
In this episode, you will be able to:
* Engage in rich content production that sparks action from the audience.
* Reach out to audiences by addressing their problems in a language they understand.
* Create content that not only drives action, but sets the stage for your clients with good expectations of the workload ahead.
* Forge a trusting relationship with your listeners by guiding them along a captivating quest.
On this episode of The Know, Like & Trust Show, we delve into solving one problem that leads to the realization of other problems, also known as the “symptom web.” Good content creation involves acknowledging the existence of other symptoms, creating a feeling of possibility, and we share how it’s not always effective to target customers with pain point marketing. I leave listeners with a challenge to inject their content with their authentic voice.
Good content makes you feel something, but great content compels you to do it. Great content turns that feeling into action. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:52] The author has been thinking about the concept of becoming a legend for over a decade after reading a quote on a friend’s website. Great quotes make us feel something.
* [00:04:19] Noticing subtle discomfort and the feeling of forgetting something.
* [00:06:38] Don’t address pain points, focus on symptoms. Good content helps solve unknown problems. Difficulty in grabbing attention for unknown problems.
* [00:09:51] Personality-driven marketing can lead to building trust and addressing their symptoms.
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Do you want to create content that motivates your audience to take action? If so, I have the solution for you. Discover how to craft compelling, authentic content that inspires your audience to act and achieve their goals.
Creating great content is not just about addressing pain points but speaking to the symptoms of a problem your best clients might not even know they have, in order to compel them into action.
In this episode, you will be able to:
* Engage in rich content production that sparks action from the audience.
* Reach out to audiences by addressing their problems in a language they understand.
* Create content that not only drives action, but sets the stage for your clients with good expectations of the workload ahead.
* Forge a trusting relationship with your listeners by guiding them along a captivating quest.
On this episode of The Know, Like & Trust Show, we delve into solving one problem that leads to the realization of other problems, also known as the “symptom web.” Good content creation involves acknowledging the existence of other symptoms, creating a feeling of possibility, and we share how it’s not always effective to target customers with pain point marketing. I leave listeners with a challenge to inject their content with their authentic voice.
Good content makes you feel something, but great content compels you to do it. Great content turns that feeling into action. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:52] The author has been thinking about the concept of becoming a legend for over a decade after reading a quote on a friend’s website. Great quotes make us feel something.
* [00:04:19] Noticing subtle discomfort and the feeling of forgetting something.
* [00:06:38] Don’t address pain points, focus on symptoms. Good content helps solve unknown problems. Difficulty in grabbing attention for unknown problems.
* [00:09:51] Personality-driven marketing can lead to building trust and addressing their symptoms.