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Building an Audience of Thinkers: Why It Matters and How to Do It
In this episode, the host discusses the challenge of building an audience of thinkers and shares her personal struggles with this concept. She emphasizes that this episode is not an all-encompassing guide, but rather a reflection of what has worked for her and her clients over the years. The host then shares a story about her kids who expect her to know everything, highlighting the pressure to have all the answers–and how that relates to content planning.
The thinkers are often the silent lurkers. – Britney GardnerClick To Tweet
If I’m feeling good about content and I’m seeing the rest of those things happen, it’s good content. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:41] Building an audience of thinkers.
* [00:05:00] Be the Rooster in Your Marketing.
* [00:08:51] Creating an audience of thinkers.
* [00:11:07] The missing piece in content plans.
* [00:15:55] The best content goes beyond vanity metrics.
* [00:19:14] How do I measure content that speaks and sings to the silent lurkers?
* [00:22:09] Less crappy marketers out there.
Be The Rooster In Marketing
The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses.
Being the rooster came from an incident in my chicken yard–so if you read rooster and thought chickens, you’re right! There’s a specific chicken story about one of my hens trying to take on the role of a rooster,
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In this episode, the host discusses the challenge of building an audience of thinkers and shares her personal struggles with this concept. She emphasizes that this episode is not an all-encompassing guide, but rather a reflection of what has worked for her and her clients over the years. The host then shares a story about her kids who expect her to know everything, highlighting the pressure to have all the answers–and how that relates to content planning.
The thinkers are often the silent lurkers. – Britney GardnerClick To Tweet
If I’m feeling good about content and I’m seeing the rest of those things happen, it’s good content. – Britney GardnerClick To Tweet
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* [00:00:41] Building an audience of thinkers.
* [00:05:00] Be the Rooster in Your Marketing.
* [00:08:51] Creating an audience of thinkers.
* [00:11:07] The missing piece in content plans.
* [00:15:55] The best content goes beyond vanity metrics.
* [00:19:14] How do I measure content that speaks and sings to the silent lurkers?
* [00:22:09] Less crappy marketers out there.
Be The Rooster In Marketing
The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses.
Being the rooster came from an incident in my chicken yard–so if you read rooster and thought chickens, you’re right! There’s a specific chicken story about one of my hens trying to take on the role of a rooster,