On this episode of The Know, Like & Trust Show, host Britney Gardner dives into the idea of moving from “nice to have” to “must have” in your business. She discusses how great content is essential to getting your audience to care about your product or service and also delves into Southwest Airlines’ systems breakdown and how entrepreneurs can avoid similar mistakes in their smaller businesses. The episode also addresses defining a specific group of service providers online. Tune in to this episode to learn how to prioritize your business investments and make your services essential to your clients.

Listen in for more on:

* The concept of “nice to have” versus “must have” in business

* Southwest Airlines breakdown due to insufficient systems and its consequences

* Entrepreneurs and the “entrepreneurial middle class” stage

* When a person is not seen as a “must-have” despite their importance

Great content gets your head nodding so vigorously that you can’t help but get what they’re selling, even if it’s not a product, but simply an idea. – Britney GardnerClick To Tweet

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Listen to this episode on:

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Highlights in this episode:

* [00:01:54] From nice to must-have: Personal stories.

* [00:03:24] Examples of caring a lot.

* [00:08:59] Service providers versus course creators.

* [00:12:36] Feelings of being “nice to have,” discusses Southwest Airlines systems breakdown.

* [00:15:30] Southwest Airlines system crash cancels flights.

* [00:19:16] Entrepreneurial middle class needs essential services.

* [00:21:15] “Nice to have” to “must-have” through content.

2023 isn’t showing up with a “business as usual” vibe. A handful of years after the work remote world began, a season after quiet quitting, and the world of doing business online has exploded. With it,