What is Content? That’s the main question answered in this episode of “The Know, Like & Trust Show.” Host Britney Gardner explores the difference between social media and content marketing. She discusses the importance of storytelling and building trust through engaging content, while also highlighting the role of social media in amplifying a brand’s voice and driving traffic to valuable content. She offers insights, anecdotes, and even a workshop to help listeners effectively utilize both strategies in their marketing efforts.

We cover:

* Differentiating Social Media and Content Marketing

* People trust individuals, not companies

* Using social media to share other content and build relationships with clients

If I had to answer this question in just one soundbite, I’d say content is anything you’re putting out there, and content marketing is anything you’re putting out there with the intent of marketing your business. – Britney GardnerClick To Tweet

Resources Mentioned:

* The full article on the differences between content marketing and social media

* 530’s Tim Hansen on The Pillars of Content Marketing

* Content Database DIY Workshop

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Highlights in this episode:

* 00:01:20 What is Content? What is Content Marketing: written, visual, or audio that serves business function, differentiating from general content.