The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Host Britney Gardner discusses the importance of search intent in creating long-form content for solopreneurs and small team service businesses–acknowledging how different it is for us versus different business models. She explains what search intent is and how it can help build trust with your audience and improve your content’s visibility on search engines. Stay tuned for an exciting announcement at the end of the episode.

Your search volume might not be the thing that makes or breaks your business. Being the leader in your marketing, coming out with an idea first–that will. Creating content that will align closely with the different phases of that your audience is going through as they’re trying to decide whether to hire you or not, that is what is going to make or break your business.

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Highlights in this episode:

* 00:01:58 Don’t take advice for different businesses.

* 00:06:25 Not using funnels, but have one.

* 00:10:00 AI tools won’t suggest niche keywords, but small businesses can target them successfully.

* 00:10:59 Creating content aligned with audience’s decision-making phases.

* 00:16:07 Limited time, but maintaining quality and consistency.

Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content? 

Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of blogs just don’t get read. Ninety isn’t just a lot, it’s a landslide of content that isn’t getting any organic traffic. We are not about creating content simply to create busywork, so we need to do everything we can to ensure our content is working for our businesses!

In this blog post, we’ll dive deeper into how to create content with awareness in mind, even if you’re not using a traditional sales funnel. By understanding your audience’s search intent and levels of awareness, you can create more effective content that resonates with your target audience.

What is Search Intent?

Today we’re diving into the concept of information gain and its impact on SEO as we move forward from ChatGPT and the emergence of other AI tools. In a world where small businesses are up against noisy competitors with vast resources we just don’t have, it’s crucial to stand out and get ahead. But how do we do that? Well, information gain might just be the answer. 

We cover a survey conducted by clutch.co saying 82% of business leaders believe that AI will disrupt their businesses in the next five years. And interestingly, 84% of small businesses using AI tools plan to continue using them. So, despite the disruptions, small businesses are embracing AI. 

But how can we use AI tools effectively and stay ahead in the game while still maintaining relevance? That’s a question we’ll explore in this episode. 

Up against industry giants, it can be challenging for small businesses to compete and find their place. With crowded search results and limited keyword availability, what can small service providers do to create content that stands out? We’ll discuss the importance of creating valuable content that goes beyond keyword optimization and instead focuses on information gain. 

We’ll explore how small businesses can leverage their unique perspectives, frameworks, and client stories to provide information that can’t be found in the top 10 search results. By getting our audience to think differently about the problems they face, we can build trust and establish ourselves as the go-to resource in our respective industries. 

So, join me as I  help you create content that not only ranks well but also adds significant value in this era of information gain and AI disruptions.

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Highlights in this episode:

* 00:02:09 Small businesses believe AI will disrupt, use it anyway

* 00:06:49 Use AI well, add value in content.

* 00:10:44 Improving content creation through personal stories.

* 00:12:01 Creating valuable content for small business SEO.

I’m just going to create good content whether it is search friendly or not.

Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers
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In today’s episode, our host Britney Gardner sits down with Jay Acunzo, an acclaimed author, speaker, and creator of the Creator Kitchen membership group. Jay shares his insights on the power of storytelling for connection and how it can elevate your content to make it truly irreplaceable. Join us as we delve into Jay’s unconventional choices, refreshing content creation strategies, and mission to help aspiring storytellers find their unique voice. Get ready to step out of your comfort zone and embrace the posture of a storyteller as we dive deep into the art of creating compelling content. Let’s get started!

The next time you go to write a blog post, don’t try to rely on some keyword research you did or AI tool you used–don’t start there. Start with what you have observed and lived because you’re the starter, and no two starters make the same dough.

Jay Acunzo

More on JAY ACUNZO:

Website  | LinkedIn | Twitter

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Highlights in this episode:

* [00:02:37] Creator Kitchen focuses on personal storytelling menus.

* [00:05:49] Embrace curiosity, be a storyteller, store ideas.

* [00:11:26] Developing categories of stories for effective communication.

* [00:17:23] Use personal observation to engage readers.

* [00:23:17] Content vs Connection: Be unique to succeed.

* [00:26:57] Creator Kitchen: Membership group for incredible storytellers

* [00:29:31] Connection trumps content in creating impact.

In today’s fast-paced digital world, creativity and storytelling have become essential tools for marketers, writers, and entrepreneurs to captivate their audience. From harnessing a potent premise for creativity and curiosity to embracing the power of storytelling in online marketing, these we explore the strategies that can elevate your content and set you apart from the crowd. Join us as we delve into the art of generating ideas, capturing moments of inspiration, and crafting narratives that forge deeper connections with your online audience. Get ready to unleash your creativity and storytelling skills to take your content to new heights.

In this episode of The Know Like and Trust Show, host Britney Gardner explores the unhealthy side of content creation. She discusses the pressure to constantly create content, the importance of aligning with the type of content you enjoy producing, the need to offer valuable and thought-provoking content to win audience attention, and the ever-changing nature of marketing that requires continuous testing and adaptation.

Follow along with the three main points of this episode:

* Content creation shouldn’t feel hard

* What to do when it does feel hard

* Attention shouldn’t be easy

I organized my business to run around my life… I want to make sure that you have the same level of healthy and balanced content creation so it doesn’t feel like a chore in your world or your business.

Britney Gardner

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Highlights in this episode:

* 00:00:06 Podcast host addresses unhealthy side of content creation.

* 00:03:20 Content creation is challenging, but learnable. Avoid unhealthy obsession and align with your chosen medium.

* 00:08:53 Word-of-mouth might not suffice; invest in marketing.

* 00:10:16 Content consistency is key for success.

* 00:12:42 Help me by sharing your valuable feedback.

We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my five-year-old’s incessant requests for snacks. That said, there’s no reason to own that overwhelm as we explore the unhealthy aspects of content creation and discover ways to steer our creative ships toward calmer seas.

If you thought I wasn’t going full throttle with the content pizza, here you go…

Content Creation Shouldn’t Feel Hard

First things first, creating content should be as enjoyable. Perhaps even as pleasurable as biting into a well-prepared slice of pizza (said by the dairy-free girl that still longs for a guilt-free slice of real pizza!). If it feels like a chore that you’d rather avoid, it’s time to reevaluate. Align your content with your passions and expertise. 

Imagine you’re (yep,

In today’s episode, we tackle the topic of email list building for service providers and debunk some of the common advice given by popular internet personalities. Britney dives into why most of the advice on list building is garbage and how it’s important to question the “girl next door” approach. Get ready for a deep dive into the world of online business and learn the truth about building an engaged audience. 

We cover:

* the deceiving nature of internet personalities when it comes to list building

* the list-building audience-building FAQ

* debunking the “girl next door” persona and other internet personality TLAs

Make content that actually causes people to think, because when they start thinking about you, you toss around in their minds They might not like it, but they’re thinking about what you had to say. And the longer they think about you, the more likely they are to subscribe to your email list.

Britney Gardner

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Highlights in this episode:

* 00:00:48 Building lists, hopes, disappointments, audience building, FAQ

* 00:04:30 You can’t do it like others can.

* 00:09:09 Outdated advice on list building is garbage.

* 00:11:44 Internet friends pay for course, share lists.

* 00:16:50 Consider the source when making decisions.

* 00:19:38 One audience grouping, do you need more?

* 00:21:27 Misleading goals, building audience takes time.

Revolutionizing List Building: Breaking Myths and Embracing Reality

Welcome, content rebels! If you’re tired of meaningless marketing rituals and eager to connect more effectively with your online audience, then you’ve come to the right place. In this blog post, we’ll be cracking the code of effective list building. But hold on, we’re not going to follow the “conventional” wisdom (shared by big internet personalities) that so often leads to disappointment. Instead, we’ll delve into the modern age of list building and reveal the deceptive world that surrounds it. Along the way, we’ll bust some myths, unlock the buzzwords, and embrace transparency and reality in your online business. 

The HNW: The head-nodding watchers. They agree with you, support you, but are unlikely to take action.

In this episode, host Britney Gardner discusses the lessons she learned about content from bad podcast pitches. She emphasizes the importance of focusing on how one can help the audience and not just promoting oneself. She also highlights the need for pitch research and avoiding asking the host to do unnecessary work–which translates directly into how you craft your content plan to engage with your audience.

Listen in as we cover:

* The challenge of asking the audience to give their time to consume content

* The connection between bad podcast pitches and creating better content

* Understanding the audience’s perspective and needs when creating content

* Shifting the focus from self-centered content to content that helps the audience

* The importance of providing value and a unique experience for the audience

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Highlights in this episode:

* 00:01:28 Learned and sharing gems for better content.

* 00:05:18 Pitching podcasts requires thorough research and preparation.

* 00:08:31 Creating curiosity, trying to engage but unsuccessful.

* 00:11:04 Lost trust in podcast episode, sad association.

* 00:16:10 CEO seeks podcast opportunity on addiction treatment.

* 00:18:47 Engage with content where and how consumed.

Making Sense of Bad Podcast Pitches: Learning, Creating Better, and Marketing Ploys

Have you ever received a bad podcast pitch? You’re not alone. In fact, it has become such a common occurrence that it has turned into an unwanted daily routine for many of us. But instead of just ranting about it on social media, let’s take a moment to reflect and learn from these experiences.

In this blog post, we’ll explore the valuable lessons we can glean from bad pitches and how they can help us create better content. And let’s not forget about the marketing ploys that sometimes creep into our inboxes – we’ll dive into the similarities between these tactics and bad podcast pitches – and how we can learn to create better content from each of these.

It’s disheartening to admit, but the truth is that the majority of podcast pitches we receive fall into the category of “bad.” They are self-centered and fail to consider the interests of bot...

In today’s episode, we delve into the topic of connective networking with our special guest, Cara Steinmann, the founder of The Ravel Collective and host of the Ravel Radio podcast. Cara helps purpose-driven women’s service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. 

Join us as we discuss: 

* the importance of building true relationships online

* the role of networking in marketing, and the 

* value of thoughtful and intentional partnerships. 

We’ll explore the misconceptions around referrals, the concept of reciprocity, and how to find common ground in networking. Get ready to learn valuable insights and practical tips on how to navigate the world of networking to grow your business.

It’s so difficult for us to see the things about ourselves that we do with unconscious competence. It took having some women in my life that I was really close to, pointing [connection] out to me.

Cara Steinmann

More on CARA STEINMANN:

Website  | LinkedIn | Instagram

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Highlights in this episode:

* 00:02:58 Affiliates: Passive income sharing with reciprocity incentives.

* 00:06:43 Trustworthy lawyer referral led to successful partnership.

* 00:10:45 Differences in core values among clients.

* 00:11:54 Different values create interesting dynamics in relationships.

* 00:17:13 Connectedness, input, strategy learner, activator, Colby

* 00:20:53 Skills aren’t visible; leverage connectedness for business.

* 00:24:26 Ravel is an online community for women’s service entrepreneurs, specializing in B2B and B2C. They prioritize relationships and referrals over transactional connections.

* 00:26:38 Great conversation, thank you Kara for sharing.

The Power of Core Values in Building Strong Referrals and Business Relationships

In our fast-paced world, shared core values often take a backseat when forming relationships,

In this episode of “The Know, Like & Trust Show”, host Britney Gardner discusses the importance of a content plan for service providers. She explains how content can help build client relationships, establish expertise, and fill the gap between one-on-one interactions. The episode guides listeners through creating a complete content marketing plan tailored to the needs of service providers.

Highlights in this episode:

* 00:02:02 Coaches and service providers have different needs. Content is important for a small client base. Marketing services is crucial for success. Relevant content helps competitors gain advantage.

* 00:03:57 Progressive content builds skills for future clients.

* 00:07:40 Join email list, share content, build trust.

* 00:12:58 “Content database, strategy and system needed.”

* 00:13:28 Streamline content strategy for service providers online.

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Creating a Complete Content Plan for Service Providers

In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing and planning all of this content is called Content Planning, and it’s a crucial part of any serious digital marketing strategy.

How and why you plan your content as an online service provider (someone who engages with clients online) will be different than if you were a local business or another kind of online business, like a course creator. Some concepts will be the same but others need to consider the unique needs of a service provider that many only want five-ten clients at any given time. This article will guide you through finding the content marketing plan that works for your business.

What Is An Online Service Provider?

First things first, let’s call out the zebra in the room… an online service provider is a business owner, typically a solopreneur or at least solo-ish, who engages with clients online. Some of these people are easy to categorize–a website designer, a virtual assistant (VA), or even a social media manager.  

They’re often people who could perform there services in person, but choose to do business online.

Uncommon Content: Rising Above the Sea of Sameness with Your Online Presence

In this episode, Britney Gardner debuts “Uncommon Content” and discusses the importance of crafting unique and thought-provoking content to stand out in a sea of sameness. She shares her content framework for established business owners online. She explains why she chose the term “uncommon” and highlights the value of having a distinct voice and approach online.

Highlights in this episode:

* 00:02:44 Uncommon branding, thanks to those who have helped along the way.

* 00:05:36 Debuting Uncommon Content

* 00:06:25 Unique voice sets us apart online.

* 00:08:38 Why uncommon? Why not just unique or different?

* 00:11:44 Non-strategic content hampers effective learning and results.

* 00:13:53 What Uncommon Content is

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What is Uncommon Content?

Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not SaaS companies churning out daily blog posts, either. But we still need content to work for us. Here’s how.

Signs you may need the Uncommon Content approach: 

* Are you tired of getting lost in the sea of sameness–aka digital marketing noise? 

* Do you want to craft content that stands out instead of conforming to the same old SEO and social media algorithms? 

If so, then it’s time to become a content rebel and embrace the world of Uncommon Content. In this blog post, we’ll explore what Uncommon Content is and how it can help you make a real connection with your online audience. We’ll also take inspiration from an unconventional online store called Uncommon Goods and give thanks to the amazing individuals who have helped shape this content framework. So, are you ready to break new ground and join the content rebellion?

Becoming a Content Rebel with Uncommon Content 

We’re shaking things up and cutting through the noise of the digital marketing world. The aim?

In this episode of The Know, Like & Trust Show, we sit down with content optimization expert Zoe Hawkins to discuss the ins and outs of content optimization. We dive into:

* The importance of removing outdated and irrelevant content, the process of content optimization, and how it can have a significant impact on website performance.

* How content is like bread: it needs proofing, or time to marinate and sit.

* Zoe shares their background in journalism and content marketing, highlighting their passion for fixing poor content on websites.

* We also touch on the role of AI in content generation and the importance of giving work time to “proof” and develop.

So sit back, relax, and get ready to learn all about content optimization in this informative and engaging episode. Let’s dive in!

Quotables:

You just need to get a draft out there and then leave it and give it time to bubble and do its thing and come back and rework it. And then you’ll have a sense of, oh, this is what it’s supposed to look like. This is where it’s ready…Click To Tweet

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Highlights in this episode:

* 00:04:17 Keep content related, add resources for guidance.

* 00:07:19 Ways to optimize content for better performance.

* 00:11:33 Allow time for proofing in your work.

* 00:15:55 Optimize old content to boost SEO. Start small and alternate new and optimized pieces for better results.

* 00:18:40 Recreating blog posts for old podcast episodes.

* 00:22:41 Delete outdated, irrelevant and low-quality content.

Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello to content optimization.