Uncommon Content: Rising Above the Sea of Sameness with Your Online Presence

In this episode, Britney Gardner debuts “Uncommon Content” and discusses the importance of crafting unique and thought-provoking content to stand out in a sea of sameness. She shares her content framework for established business owners online. She explains why she chose the term “uncommon” and highlights the value of having a distinct voice and approach online.

Highlights in this episode:

* 00:02:44 Uncommon branding, thanks to those who have helped along the way.

* 00:05:36 Debuting Uncommon Content

* 00:06:25 Unique voice sets us apart online.

* 00:08:38 Why uncommon? Why not just unique or different?

* 00:11:44 Non-strategic content hampers effective learning and results.

* 00:13:53 What Uncommon Content is

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What is Uncommon Content?

Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not SaaS companies churning out daily blog posts, either. But we still need content to work for us. Here’s how.

Signs you may need the Uncommon Content approach: 

* Are you tired of getting lost in the sea of sameness–aka digital marketing noise? 

* Do you want to craft content that stands out instead of conforming to the same old SEO and social media algorithms? 

If so, then it’s time to become a content rebel and embrace the world of Uncommon Content. In this blog post, we’ll explore what Uncommon Content is and how it can help you make a real connection with your online audience. We’ll also take inspiration from an unconventional online store called Uncommon Goods and give thanks to the amazing individuals who have helped shape this content framework. So, are you ready to break new ground and join the content rebellion?

Becoming a Content Rebel with Uncommon Content 

We’re shaking things up and cutting through the noise of the digital marketing world. The aim?