In this episode of The Know, Like & Trust Show, we sit down with content optimization expert Zoe Hawkins to discuss the ins and outs of content optimization. We dive into:

* The importance of removing outdated and irrelevant content, the process of content optimization, and how it can have a significant impact on website performance.

* How content is like bread: it needs proofing, or time to marinate and sit.

* Zoe shares their background in journalism and content marketing, highlighting their passion for fixing poor content on websites.

* We also touch on the role of AI in content generation and the importance of giving work time to “proof” and develop.

So sit back, relax, and get ready to learn all about content optimization in this informative and engaging episode. Let’s dive in!

Quotables:

You just need to get a draft out there and then leave it and give it time to bubble and do its thing and come back and rework it. And then you’ll have a sense of, oh, this is what it’s supposed to look like. This is where it’s ready…Click To Tweet

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Listen to this episode on:

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Highlights in this episode:

* 00:04:17 Keep content related, add resources for guidance.

* 00:07:19 Ways to optimize content for better performance.

* 00:11:33 Allow time for proofing in your work.

* 00:15:55 Optimize old content to boost SEO. Start small and alternate new and optimized pieces for better results.

* 00:18:40 Recreating blog posts for old podcast episodes.

* 00:22:41 Delete outdated, irrelevant and low-quality content.

Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello to content optimization.