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The New Future of SEO: Information Gain for Small Businesses
Today we’re diving into the concept of information gain and its impact on SEO as we move forward from ChatGPT and the emergence of other AI tools. In a world where small businesses are up against noisy competitors with vast resources we just don’t have, it’s crucial to stand out and get ahead. But how do we do that? Well, information gain might just be the answer.
We cover a survey conducted by clutch.co saying 82% of business leaders believe that AI will disrupt their businesses in the next five years. And interestingly, 84% of small businesses using AI tools plan to continue using them. So, despite the disruptions, small businesses are embracing AI.
But how can we use AI tools effectively and stay ahead in the game while still maintaining relevance? That’s a question we’ll explore in this episode.
Up against industry giants, it can be challenging for small businesses to compete and find their place. With crowded search results and limited keyword availability, what can small service providers do to create content that stands out? We’ll discuss the importance of creating valuable content that goes beyond keyword optimization and instead focuses on information gain.
We’ll explore how small businesses can leverage their unique perspectives, frameworks, and client stories to provide information that can’t be found in the top 10 search results. By getting our audience to think differently about the problems they face, we can build trust and establish ourselves as the go-to resource in our respective industries.
So, join me as I help you create content that not only ranks well but also adds significant value in this era of information gain and AI disruptions.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:02:09 Small businesses believe AI will disrupt, use it anyway
* 00:06:49 Use AI well, add value in content.
* 00:10:44 Improving content creation through personal stories.
* 00:12:01 Creating valuable content for small business SEO.
I’m just going to create good content whether it is search friendly or not.
Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers
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Today we’re diving into the concept of information gain and its impact on SEO as we move forward from ChatGPT and the emergence of other AI tools. In a world where small businesses are up against noisy competitors with vast resources we just don’t have, it’s crucial to stand out and get ahead. But how do we do that? Well, information gain might just be the answer.
We cover a survey conducted by clutch.co saying 82% of business leaders believe that AI will disrupt their businesses in the next five years. And interestingly, 84% of small businesses using AI tools plan to continue using them. So, despite the disruptions, small businesses are embracing AI.
But how can we use AI tools effectively and stay ahead in the game while still maintaining relevance? That’s a question we’ll explore in this episode.
Up against industry giants, it can be challenging for small businesses to compete and find their place. With crowded search results and limited keyword availability, what can small service providers do to create content that stands out? We’ll discuss the importance of creating valuable content that goes beyond keyword optimization and instead focuses on information gain.
We’ll explore how small businesses can leverage their unique perspectives, frameworks, and client stories to provide information that can’t be found in the top 10 search results. By getting our audience to think differently about the problems they face, we can build trust and establish ourselves as the go-to resource in our respective industries.
So, join me as I help you create content that not only ranks well but also adds significant value in this era of information gain and AI disruptions.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:02:09 Small businesses believe AI will disrupt, use it anyway
* 00:06:49 Use AI well, add value in content.
* 00:10:44 Improving content creation through personal stories.
* 00:12:01 Creating valuable content for small business SEO.
I’m just going to create good content whether it is search friendly or not.
Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers
...
...