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The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships
Host Britney Gardner discusses the importance of search intent in creating long-form content for solopreneurs and small team service businesses–acknowledging how different it is for us versus different business models. She explains what search intent is and how it can help build trust with your audience and improve your content’s visibility on search engines. Stay tuned for an exciting announcement at the end of the episode.
Your search volume might not be the thing that makes or breaks your business. Being the leader in your marketing, coming out with an idea first–that will. Creating content that will align closely with the different phases of that your audience is going through as they’re trying to decide whether to hire you or not, that is what is going to make or break your business.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:01:58 Don’t take advice for different businesses.
* 00:06:25 Not using funnels, but have one.
* 00:10:00 AI tools won’t suggest niche keywords, but small businesses can target them successfully.
* 00:10:59 Creating content aligned with audience’s decision-making phases.
* 00:16:07 Limited time, but maintaining quality and consistency.
Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?
Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of blogs just don’t get read. Ninety isn’t just a lot, it’s a landslide of content that isn’t getting any organic traffic. We are not about creating content simply to create busywork, so we need to do everything we can to ensure our content is working for our businesses!
In this blog post, we’ll dive deeper into how to create content with awareness in mind, even if you’re not using a traditional sales funnel. By understanding your audience’s search intent and levels of awareness, you can create more effective content that resonates with your target audience.
What is Search Intent?
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Host Britney Gardner discusses the importance of search intent in creating long-form content for solopreneurs and small team service businesses–acknowledging how different it is for us versus different business models. She explains what search intent is and how it can help build trust with your audience and improve your content’s visibility on search engines. Stay tuned for an exciting announcement at the end of the episode.
Your search volume might not be the thing that makes or breaks your business. Being the leader in your marketing, coming out with an idea first–that will. Creating content that will align closely with the different phases of that your audience is going through as they’re trying to decide whether to hire you or not, that is what is going to make or break your business.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:01:58 Don’t take advice for different businesses.
* 00:06:25 Not using funnels, but have one.
* 00:10:00 AI tools won’t suggest niche keywords, but small businesses can target them successfully.
* 00:10:59 Creating content aligned with audience’s decision-making phases.
* 00:16:07 Limited time, but maintaining quality and consistency.
Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?
Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of blogs just don’t get read. Ninety isn’t just a lot, it’s a landslide of content that isn’t getting any organic traffic. We are not about creating content simply to create busywork, so we need to do everything we can to ensure our content is working for our businesses!
In this blog post, we’ll dive deeper into how to create content with awareness in mind, even if you’re not using a traditional sales funnel. By understanding your audience’s search intent and levels of awareness, you can create more effective content that resonates with your target audience.
What is Search Intent?