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The Downside of Repurposing: Understanding the Pitfalls and Benefits for Micro Businesses
In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience.
Throughout the episode, she draws colorful analogies, including a quirky comparison between content and managing pets, to drive home her points. Britney also offers practical advice on how to measure and assess the effectiveness of content, guiding solo service providers on a journey towards achieving an “uncommon content golden zone.” Tune in to discover the keys to successful and impactful content repurposing in this insightful and engaging episode.
[Content repurposing] can become a bigger problem when you’re reusing that content in different ways because you might end up tanking your social following on one of your channels if you keep pushing this content piece that isn’t doing well.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 01:40 How repurposing content can have a downside.
* 05:16 Repurpose content to reach larger audience.
* 07:52 The phrase polishing a turd relates to content very well.
* 11:17 Repurposing content across channels can hurt your following when not done correctly.
* 14:12 Before repurposing, check for success signs.
Thoughtful Content Repurposing
Before we delve into the nitty-gritty of repurposing content, let’s be clear about one thing: there’s a downside to repurposing. And that’s exactly what we’re going to discuss today. Look, I’m all for repurposing content – in fact, my main offer is helping service providers like you utilize evergreen content in smart ways so you can escape the content creation hamster wheel. But there’s a catch, and it lies in one sneaky little word: thoughtful.
Many tend to gloss over this word, possibly because being thoughtful implies intention and strategic thinking–more than you might want to invest. When it comes to repurposing, you might feel like you’ve already put so much effort into content creation that you just want to repost something and call it a day. Well, I hate to break it to you,
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In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience.
Throughout the episode, she draws colorful analogies, including a quirky comparison between content and managing pets, to drive home her points. Britney also offers practical advice on how to measure and assess the effectiveness of content, guiding solo service providers on a journey towards achieving an “uncommon content golden zone.” Tune in to discover the keys to successful and impactful content repurposing in this insightful and engaging episode.
[Content repurposing] can become a bigger problem when you’re reusing that content in different ways because you might end up tanking your social following on one of your channels if you keep pushing this content piece that isn’t doing well.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 01:40 How repurposing content can have a downside.
* 05:16 Repurpose content to reach larger audience.
* 07:52 The phrase polishing a turd relates to content very well.
* 11:17 Repurposing content across channels can hurt your following when not done correctly.
* 14:12 Before repurposing, check for success signs.
Thoughtful Content Repurposing
Before we delve into the nitty-gritty of repurposing content, let’s be clear about one thing: there’s a downside to repurposing. And that’s exactly what we’re going to discuss today. Look, I’m all for repurposing content – in fact, my main offer is helping service providers like you utilize evergreen content in smart ways so you can escape the content creation hamster wheel. But there’s a catch, and it lies in one sneaky little word: thoughtful.
Many tend to gloss over this word, possibly because being thoughtful implies intention and strategic thinking–more than you might want to invest. When it comes to repurposing, you might feel like you’ve already put so much effort into content creation that you just want to repost something and call it a day. Well, I hate to break it to you,