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The Content Easy Button
In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients.
We cover soloists and content creation:
* Importance of content for soloists
* Challenges faced by soloists with limited time and a small client base
* Embracing a content creation process for continuous business growth
You have to build a freeway to get people across the city in a timely manner. You have to connect streets so people can go there, and that’s what marketing does for your audience, it gives them the streets and the highways to go on so they can get to you faster and then get to that big change that will turn corners in their lives.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:56 More time between episodes allows better content.
* 02:42 Why do we need to market at all?
* 05:20 Effective, standout content; repeatable and measured success.
* 07:32 Content marketing: work, strategy, relationship building.
* 11:06 Help is available for anyone struggling; reach out.
The Content Easy Button: For Those Who Believe in Their Work
For soloish entrepreneurs and seasoned marketers alike, the struggle to effectively market our content can often be a thankless task. We believe in our ideas and the remarkable services we have to offer, and it’s natural to question why we should have to put in the effort to market them. Shouldn’t people just instantly recognize the value we bring? Shouldn’t they be eager to work with us if they truly understood the transformative potential of our big idea?
In our minds, we imagine an elusive tool called the Content Easy Button – a magical solution that effortlessly generates engaging content and does the marketing for us, attracting clients like moths to a flame. If only we could find this easy button, we could breathe a sigh of relief knowing that our content creation and marketing efforts would be taken care of in a flash.
But as we entertain these fantasies, we must confront the reality that marketing is an essential part of getting our ideas seen and heard.
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In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients.
We cover soloists and content creation:
* Importance of content for soloists
* Challenges faced by soloists with limited time and a small client base
* Embracing a content creation process for continuous business growth
You have to build a freeway to get people across the city in a timely manner. You have to connect streets so people can go there, and that’s what marketing does for your audience, it gives them the streets and the highways to go on so they can get to you faster and then get to that big change that will turn corners in their lives.
listen to this content
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
* 00:56 More time between episodes allows better content.
* 02:42 Why do we need to market at all?
* 05:20 Effective, standout content; repeatable and measured success.
* 07:32 Content marketing: work, strategy, relationship building.
* 11:06 Help is available for anyone struggling; reach out.
The Content Easy Button: For Those Who Believe in Their Work
For soloish entrepreneurs and seasoned marketers alike, the struggle to effectively market our content can often be a thankless task. We believe in our ideas and the remarkable services we have to offer, and it’s natural to question why we should have to put in the effort to market them. Shouldn’t people just instantly recognize the value we bring? Shouldn’t they be eager to work with us if they truly understood the transformative potential of our big idea?
In our minds, we imagine an elusive tool called the Content Easy Button – a magical solution that effortlessly generates engaging content and does the marketing for us, attracting clients like moths to a flame. If only we could find this easy button, we could breathe a sigh of relief knowing that our content creation and marketing efforts would be taken care of in a flash.
But as we entertain these fantasies, we must confront the reality that marketing is an essential part of getting our ideas seen and heard.