A Guide to B2B Podcasting

A Step-by-Step Guide for an Enterprise Podcast Episode

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In this episode of A Guide to B2B Podcasting, host Jake Jorgovan goes through a step-by-step process for those who want to produce an enterprise-level podcast using the best practices in the industry. If you want a copy of that checklist you can email him at the email address below.

Key elements of that checklist include:

  • The importance of a kickoff call which allows host and guest to briefly talk through what will be covered in the podcast and hence come to the episode better prepared
  • The importance of sound quality and the need to mail a quality microphone to the guest if necessary
  • How to coordinate with your internal marketing and communications teams at different steps of the process
  • What tools and strategies are at your disposal for publishing and promoting your podcast once it is ready to go live

    • One of the fears that many have when first tasked with podcast responsibilities is lack of experience. Most people have never had to deal with that before. This episode goes a long way to alleviating that fear by providing useful information to help even the most inexperienced get a podcast episode completed from start to finish.

    Have a topic you want to see us cover on the podcast? Write to our host at: [email protected]

    This episode is brought to you by Content Allies.

    Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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    A Guide to B2B PodcastingBy Jake Jorgovan and David "Ledge" Ledgerwood
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