Most outbound pitches fall flat because they focus on features instead of real problems.

In this episode, Will Aitken and Keenan shared insights from their upcoming book GAP Prospecting and they will walk you through exactly how to build outbound messaging that resonates.

You’ll learn how to identify the problems your prospects actually care about, recognize the signals that suggest those problems exist, and use both to craft emails and calls that get results.

This session includes a live exercise you can run with your team and practical frameworks to sharpen your outreach immediately.

You'll Learn:

• How to map the key problems your product solves
• The signals to watch for that indicate prospect pain
• New templates and talk tracks that make your outbound pitch land

The Speakers:

Will Aitken and Keenan

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