In this episode we're joined by Brad Hoos, CEO of The Outloud Group.

Brad joins us to discuss how to approach influencer marketing strategically, as we cover:

• The pressure of influence experience by creators
• The parallels between business culture and influencer storytelling
• When is right time for a business to focus on influencer marketing?
• Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
• Which markets are experiencing a saturation of influencer marketing?
• BS influencer marketing metrics to avoid

Reference on this podcast:

• https://www.unmade.fm/
• https://www.mural.co/
• https://jamboard.google.com/

CONNECT WITH BRAD/THE OUTLOUD GROUP:

• https://www.outloudgroup.com/
• [email protected]

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.