In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter.

We talk about the best networking strategies, the shifts that you can make to improve your networking experience so that you enjoy the process, and the importance of developing your communication and networking skills. Mike also talks about how he went from super shy to super connector and his journey from working at major companies like Zoom and Apple to the founder of IntroStars. Traditional lead generation methods are becoming so much less effective and the new trend of spamming fueled by AI simply does not work. And the answer to lead generation is nurturing real relationships, generating warm referrals and introductions from real people. It can be a real business growth game changer.                                                                                                                                                                                    Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike

Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month

KEY TAKEAWAYS

• Approach networking events with the mindset of having fun and helping others rather than focusing solely on closing deals or finding customers. This shift can lead to more genuine connections and enjoyable experiences.

• The importance of human connections and trust in networking cannot be replaced by AI. Warm introductions from trusted individuals are more valuable than cold outreach, especially in a world increasingly filled with AI-generated communications.

• A strong personal brand is crucial for successful networking. This includes having a well-crafted LinkedIn profile that highlights how you help others, sharing success stories, and engaging in content marketing to establish yourself as an industry expert.

• Implementing paid referral programs can revolutionise lead generation for marketers and agencies. By incentivising others to provide warm referrals, businesses can create a steady stream of potential clients without relying on ineffective cold outreach.

BEST MOMENTS

"My typical mindset when I go to a networking event is to leave the door open, to be serendipitous, let chance happen."

"It's not so much about who they are in terms of what they do as a job, it's more about who they know."

"I grew up as a super shy, nerdy kid. I was not a super networker."

"The biggest issue for marketers and salespeople is lead generation."

"If you go to a networking event with the mindset that you're there to potentially find a customer, you will fail miserably."

About Mike Adams

Mike has been to more than 1,000 networking events in London, and some people call him “The Networking King”, with 30,000 connections on LinkedIn. Mike is a super connector, and loves to introduce relevant people to each other. 

Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike

Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: [email protected]

Find out if you are ready to get leads from LinkedIn

https://this.leadstosuccessglobal.com/linkedin

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/