In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play.
01:41 - The Challenge of Remote Work
02:54 - Early Warning Signs of Burnout
03:57 - The Financial Case for Offsites
07:44 - Designing an Effective Agenda
12:53 - The Minimum Viable Offsite
16:21 - Content and Marketing
Learn More... LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Book a call: https://calendly.com/tracey-burnett/triage
Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/
or via email, [email protected]
Check out the website: www.companyoffsites.co.uk
Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson.
Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses.
Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years.
Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK.
Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.
Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.
Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.
Away from work, she’s passionate about food and health.
Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks.
Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities.
This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.
