Marketing Momentum for Agencies

What would happen to your agency if you suddenly couldn't work?

When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her.

Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected.

Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804

Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/

Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254

ABOUT THE GUEST

Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Thinking of selling your agency? Your clients could have more influence on its value than you realise.

Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships.

We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments.

Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead.

LEARN MORE....

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/

To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email [email protected]

ABOUT THE GUEST

Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of

The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

AI is making creative execution faster and cheaper. So where does that leave agency value?

Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas.

If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com. https://www.linkedin.com/in/jeff-linder/

ABOUT THE GUEST

Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather.

He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma.

Jeff’s work has won dozens of creative awards throughout his career.

ABOUT THE HOST

About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Your creative team could help grow your agency but that doesn’t mean turning everybody into a salesperson.

Tim Perry explains how to identify creatives with the appetite to develop commercial skills, find contributions that suit different people and build their confidence through real experience. We also discuss why existing clients are often the best place to start and why commercial responsibility must be supported with training, time and realistic utilisation expectations.

LEARN MORE

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804       

  Tim Perry www.tp-consulting.co.uk/training 

  www.linkedin.com/in/tim-perry-consulting     

 Tim’s Commercial Skills Newsletter: subscribe here https://www.linkedin.com/newsletters/7322579412225318912/   

ABOUT THE GUEST

Tim is an experienced leader of both consulting and in-house strategy, innovation, and design teams.

With a background in industrial design, over the past 20+ years, he’s led major initiatives for global brands spanning sectors from FMCG/CPG to Mobility and Consumer Tech.

Tim helped grow his own design business by 3x in six years to 100 people across studios in London, Chicago, and Singapore, before overseeing the sale of the group.

Tim now works independently, having founded TP Consulting. He provides Growth Advice to leaders of design businesses and Commercial Skills Training for creatives.

ABOUT THE HOST

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing, and sales, gained at top design consultancies and client-side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust, and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

An invitation to pitch can feel too valuable to refuse. But once you count the senior time, creative development and disruption to existing clients, your agency may be placing a very expensive bet.

Drawing on Tracey's conversation with Marcus Elliot Brown of The Great Pitch Company, this episode looks at why pitches are often lost before presentation day. You'll learn how to qualify an opportunity, uncover what the client really wants and use rigorous rehearsal to turn good thinking into a convincing pitch.

Before your agency says yes again, listen to this.

Learn More...      

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804                                                                                                                            How to Prepare For, and Win More Pitches with Marcus Elliott Brown https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000722875744 

About The Host 

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

More leads sound like the obvious answer when your agency's pipeline slows. But if your positioning, strategy, or sales process is weak, you can just create more wasted pitches, price pressure, and less-than-ideal clients. In this solo episode, Tracey Burnett explains how to diagnose what is really restricting your pipeline and build a marketing rhythm your agency can sustain, even when client delivery gets busy.

Learn More...      

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804 

About The Host     

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

Chapter 1: The Pipeline Problem 

Chapter 2: Wix Studio Sponsorship 

Chapter 3: Diagnosing the Root Cause 

Chapter 4: Four Stages of Marketing 

Chapter 5: Evaluating Your Strategy

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

If your agency marketing isn’t producing enough new business, the tactics may not be the real problem. You may be changing direction too quickly, measuring the wrong thing or failing to protect enough time for consistent action.

Drawing on my conversation with Dominic Bonaker, this episode explores how to turn a sales goal into controllable weekly inputs, why real conversations teach you so much and much more. You’ll also get a simple framework for testing a route to market before losing faith in it.

Because the next tactic won’t help if you don't give the right one enough time to work.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804

Dominic's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000741760949

Check out https://usetrace.io , a marketing attribution platform that allows you to better understand your marketing efforts and buyer journeys.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Do you actually want to scale your agency, or do you simply feel you should?

Many agencies reach £2 million through great work, referrals and growing client accounts. Then growth stalls, and the next move becomes far less obvious.

James Rose, founder and CEO of Inflectiv Group, explains why the leap from £2m to £5m needs a different growth engine, why founder-led sales still matters, and the risks behind investment and traditional exits.

Before you hire, raise capital or chase another growth tactic, listen to this. The right move may be to scale or sell. It may also be to build a smaller, more profitable agency that gives you the life you actually want.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804

Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/

or via email,  [email protected].

https://www.inflectivgroup.com/ 

ABOUT THE GUEST

James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships.

Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration.

James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

Chapter 1 - Market Overview & Founder Fatigue

Chapter 2 - The Missing Commercial Function

Chapter 3 - Founder-Led Sales & Scaling Goals

Chapter 4 - Exit Strategies & Mergers

Chapter 5 - Strategic Planning & Next Steps

ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

For many agencies, using AI started with individual prompts and isolated tasks. AI agents open up the possibility of delegating complete, multi-stage pieces of work.

Bryan McAnulty, founder of Heights Platform and LatchLoop, explains how agencies can use AI agents to carry out complex, multi-stage work, increase capacity and deliver substantially better results for clients.

We explore which processes are suitable for AI, what needs to be put in order before you automate and what should remain firmly in human hands. Bryan also explains why your expertise, judgement and creativity will become more valuable, not less, as AI takes on more of the delivery.

Learn More...      

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804 

Connect with Bryan:  https://www.linkedin.com/in/bryanmcanulty/

Free AI audit + custom AI agent built for you at no cost → https://cal.com/heights/15-minute-keiro-introduction

https://www.latchloop.com/

ABOUT THE GUEST

Bryan McAnulty is the founder of Heights Platform. It’s an all-in-one AI tool that helps creators build online courses and communities. Thousands of people in over 100 countries use it to grow knowledge businesses.

His journey started in 2009 with Velora, a design studio whose products reached millions. Guided by “freedom comes first ideology,” he has travelled to 30+ countries and 100+ cities while helping more than 10,000 entrepreneurs. Designer, developer, musician, and creator, Bryan now uses AI to turn ideas into reality faster and helps others do the same.

About The Host     

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice.

CHAPTERS

Chapter 1: The Evolution of AI in Agencies

Chapter 2: Understanding AI Agents

Chapter 3: Introducing Latchloop and Practical AI Examples

Chapter 4: Implementation Strategies and the Importance of SOPs

Chapter 5: The Future Landscape and the Human Element

ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

If a prospect has stopped replying, the problem may not be your follow-up. They may never have been a genuine lead in the first place.

Drawing on my conversation with Chaz Horn, this episode explores the difference between demographic fit and demonstrated buying interest, a short message that can revive a stalled opportunity and the simple next-step discipline that prevents most ghosting. You’ll also learn how to qualify silence rather than automatically chasing harder.

Because better sales conversations don’t end with “I’ll follow up.” They end with clarity about what happens next.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: [email protected]

Phone: +44 7877 042 804 Chaz's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000715511670 Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales

Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate meetings and clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage.

About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

Chapter 1: The Reality of Sales Ghosting

Chapter 2: Demographics vs. Psychographics (The 3% Rule)

Chapter 3: The 9-Word Revival Message

Chapter 4: Ditching the "Touching Base" Method

Chapter 5: Securing a Clear Next Step

About the podcast

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)