LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients.

In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a practical system to generate leads consistently in 2026.

Inside, you’ll get:

- What’s really driving content distribution now 

- The old LinkedIn rules that are killing your reach and credibility

- How to align your profile and content so LinkedIn improves your content reach

- A simple framework for writing posts people save, not just skim

- Why comments are the most underrated lead-gen tool and how to optimise your feed to make it easier

- How to prospect without spamming: targeted outreach, smart DMs, and using Sales Navigator as a research tool             

Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: [email protected] 

CHAPTERS

00:54 The Algorithm Shift: Relevance over Recency

02:30 Format Changes: Why Carousels and Stories Are Winning

09:37 Is Your Strategy Actually Working? (Consultation Offer)

15:47 The Secret Weapon: Comments as Lead Generation

31:06 The Long-Term Game: Consistency and Relationships

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                

          Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

          Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.