Today’s software training methods make it nearly impossible to get an entire sales force to perform the same behaviors.

And they make it really, really painful to navigate what Demar Amacker, Vice President of B2B Operations at The Muse and Top 25 Revenue Operations Leaders by Revenue.io, calls “a tale of two Salesforce instances.”

Prior to his start, The Muse acquired Fairygodboss. The existing team merged the two Salesforce instances into one, leaving Demar with a huge (not to mention, first) task of reconciling two sales teams + two Salesforce instances and 11,000,000 different ways of doing things.

Without the ability to standardize—and quickly teach reps how to follow a unified process—Demar’s operations team felt the ripple effects of messy data for months.

In this episode, you’ll learn:
• The risks to sales reps and sales managers in a merge like this
• How Demar went about untangling the big ball of yarn that was the new Salesforce schema
• Ways companies can avoid scenarios like this in the future
• Why more software might add more problems than it solves

Where to find Demar Amacker:
• LinkedIn: https://www.linkedin.com/in/dlamacker/
• The Muse: https://www.linkedin.com/company/the-daily-muse/

Where to find your host, Ken: 
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Twitter/X: https://twitter.com/bigredbabz
• Tango: https://www.tango.us/modern-training-and-enablement-tech-stack

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