Sign up to save your podcasts
Or
Share A Thousand Small Gestures
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
A Thousand Small Gestures
Welcome to the very first episode of Brand Is Not a 4-Letter Word! Creative Director Amy Jackson explores what “brand” really means—and why it’s so much more than a logo, tagline, or marketing spin.
Amy breaks down how your brand lives and grows through a thousand small gestures—from customer service emails to color choices—and why every touchpoint shapes the way people see you. Using a quote from former Disney CEO Michael Eisner, she shows how consistency, clarity, and authenticity create brands that last.
In this episode, you’ll learn:
- Why “branding” has gotten a bad reputation—and how to fix it
- The real definition of a brand (beyond the dictionary)
- How small, everyday actions influence perception
- Why logos, experiences, and communication all shape your identity
- A simple “brand hack” to start improving your brand today
Mentioned in this episode:
“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” — Michael Eisner, former CEO of The Walt Disney Company Learn more about Michael Eisner.
Connect with Amy:
Website: brandisnotafourletterword.com
Instagram: @brandisnotafourletterword
LinkedIn: Amy Jackson
Episode takeaway:
Every gesture counts. The smallest moments of connection—answered calls, written emails, thoughtful designs—are what build your brand from the inside out.
View all episodes
By Amy JacksonWelcome to the very first episode of Brand Is Not a 4-Letter Word! Creative Director Amy Jackson explores what “brand” really means—and why it’s so much more than a logo, tagline, or marketing spin.
Amy breaks down how your brand lives and grows through a thousand small gestures—from customer service emails to color choices—and why every touchpoint shapes the way people see you. Using a quote from former Disney CEO Michael Eisner, she shows how consistency, clarity, and authenticity create brands that last.
In this episode, you’ll learn:
- Why “branding” has gotten a bad reputation—and how to fix it
- The real definition of a brand (beyond the dictionary)
- How small, everyday actions influence perception
- Why logos, experiences, and communication all shape your identity
- A simple “brand hack” to start improving your brand today
Mentioned in this episode:
“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” — Michael Eisner, former CEO of The Walt Disney Company Learn more about Michael Eisner.
Connect with Amy:
Website: brandisnotafourletterword.com
Instagram: @brandisnotafourletterword
LinkedIn: Amy Jackson
Episode takeaway:
Every gesture counts. The smallest moments of connection—answered calls, written emails, thoughtful designs—are what build your brand from the inside out.