Branding can feel like a bad word—but it shouldn’t.

In this episode of Brand Is Not a 4-Letter Word, Creative Director Amy Jackson unpacks why “brand” sometimes gets a bad rap and how to fix it. With humor (and a little beatboxing), Amy explains how brand promise, marketing, and experience must align to create authentic, consistent connections.

Referencing insights from author Scott Lerman and a quote from former Disney CEO Michael Eisner, Amy explores why strong brands are living entities—and what happens when their moving parts fall out of sync.

In this episode, you’ll learn:

• Why so many branding efforts fail to live up to their potential
• The three key components of every strong brand: promise, marketing, and experience
• How these elements work together—and what happens when they don’t
• Why no single team, department, or leader can “own” the brand alone
• Two simple questions to assess your brand’s internal alignment

Mentioned in this episode:

• Michael Eisner, former CEO of The Walt Disney Company — “A brand is a living entity… the product of a thousand small gestures.” Learn more about Michael Eisner
• Scott Lerman, author of Building Better Brands

Brand Hack: Ask yourself—and your team:

1. Can everyone inside your organization clearly articulate your brand’s promise?
2. Does that promise ring true for both your internal and external audiences?

Connect with Amy:

Website: brandisnotafourletterword.com

Instagram: @brandisnotafourletterword

LinkedIn: Amy Jackson

Episode takeaway:

When your brand’s promise, marketing, and experience align, every beat feels right—because brand isn’t a 4-letter word, it’s your best strategy and your strongest story.

Welcome to the very first episode of Brand Is Not a 4-Letter Word! Creative Director Amy Jackson explores what “brand” really means—and why it’s so much more than a logo, tagline, or marketing spin.

Amy breaks down how your brand lives and grows through a thousand small gestures—from customer service emails to color choices—and why every touchpoint shapes the way people see you. Using a quote from former Disney CEO Michael Eisner, she shows how consistency, clarity, and authenticity create brands that last.

In this episode, you’ll learn:

• Why “branding” has gotten a bad reputation—and how to fix it
• The real definition of a brand (beyond the dictionary)
• How small, everyday actions influence perception
• Why logos, experiences, and communication all shape your identity
• A simple “brand hack” to start improving your brand today

Mentioned in this episode:

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” — Michael Eisner, former CEO of The Walt Disney Company Learn more about Michael Eisner.

Connect with Amy:

Website: brandisnotafourletterword.com

Instagram: @brandisnotafourletterword

LinkedIn: Amy Jackson

Episode takeaway:

Every gesture counts. The smallest moments of connection—answered calls, written emails, thoughtful designs—are what build your brand from the inside out.

Brand isn’t a dirty word—it’s your best strategy and your strongest story. In this trailer, host Amy Jackson shares why she created Brand Is Not A Four-Letter Word, what to expect in Season One, and how this podcast will help you cut through the noise and finally understand what “brand” really means.