Struggling with mental health? You're not alone. In this episode of The A to Z Podcast, we sit down with Jane Lim from the Malaysian Mental Health Association to explore the unique challenges faced by Gen-Z in Malaysia. Discover key insights around anxiety, depression, and the stress stemming from societal and economic pressures. Jane shares valuable strategies for coping with mental health issues and emphasizes the importance of seeking support, no matter the circumstances.Join us as we dive deep into:- The alarming statistics on mental health among Malaysian youth - The impact of pandemic isolation on Gen Z - Effective coping mechanisms and available mental health resources By the end of the video, you’ll gain practical tips to help manage stress, recognize signs of mental health issues in yourself and others, and understand how to seek the help you need. Take the first step towards a healthier mindset today!Connect with Jane Lim on LinkedIn:https://www.linkedin.com/in/jane-lim-8079a5203/Find out more about MMHA:https://mmha.org.my/Contact them at Phone number:+603-27806803Email : [email protected] Hours : Mondays to Fridays, 9 am to 5 pmSubscribe to A to Z Podcast, Hosted by Elton, a Zillennial navigating life and career in real-time, the A to Z Podcast dives deeply into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode offers honest stories, practical insights, and fresh perspectives designed to empower listeners in business, career, and life—one letter at a time. About the Host Elton! I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong

Welcome to the A To Z Podcast! In this episode, we kick off a new segment called "A To Z Finance," specifically designed to help Gen Z navigate their financial journey. Join host Elton and Licensed Financial Planner Ai Bee as they explore essential budgeting strategies, the power of early investing, and the concept of opportunity costs. You’ll learn why financial planning isn’t just about saving—it's about creating a lifestyle that balances enjoyment and savings for the future.Key points covered in this episode:- The importance of budgeting and establishing financial goals for a secure future.- How starting to invest early can increase your wealth significantly through compounding.- Understanding opportunity costs and how to navigate financial decisions that align with your life goals.By the end of this episode, you'll gain practical insights into effective budgeting practices, the psychology behind financial planning, and actionable strategies to set yourself up for success in both your personal and financial life.Connect with Ai Bee on LinkedIn: https://www.linkedin.com/in/aibeecha/Instagram: https://www.instagram.com/aibeecha/Subscribe to A to Z Podcast, Hosted by Elton, a Zillennial navigating life and career in real-time, the A to Z Podcast dives deeply into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode offers honest stories, practical insights, and fresh perspectives designed to empower listeners in business, career, and life—one letter at a time. About the Host Elton! I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.Chapters:00:00 - Introduction to A Toz Finance01:15 - Why Budgeting Matters04:50 - The Concept of Opportunity Costs08:22 - The Power of Early Investing12:40 - Balancing Enjoyment and Financial Growth16:00 - Tips for Entrepreneurs and Freelancers20:15 - Summary and Closing ThoughtsI’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong

In this episode of the A to Z Podcast, we dive deep into the evolving landscape of freelancing and the gig economy with Izzat Khiruddin, CEO of The Virtual Connexion. Discover the key differences between freelancing and traditional employment, especially from a Gen Z perspective, and learn how to effectively navigate this new work paradigm. We’ll explore essential insights, including:1. The distinct characteristics that set Gen Z apart in the workforce and their reasons for job-hopping.2. Strategies aspiring freelancers can employ to build an impressive portfolio while managing a full-time job. 3. The future of work: How companies can adapt to attract top Gen Z talent through flexibility and understanding.By the end of this video, you’ll gain invaluable knowledge about the gig economy's current state and practical tips to either enhance your freelancing endeavors or optimize your recruitment strategies.Connect with Izzat on LinkedIn: https://www.linkedin.com/in/izzatkhiruddin/Find out more about The Virtual Connexion: https://www.linkedin.com/company/thevirtualconnexion/https://thevirtualconnexion.com/Subscribe to A to Z Podcast, Hosted by Elton, a Zillennial navigating life and career in real-time, the A to Z Podcast dives deeply into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode offers honest stories, practical insights, and fresh perspectives designed to empower listeners in business, career, and life—one letter at a time. About the Host Elton! I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong**Timestamp Chapters:**00:00 - Introduction 00:40 - The Nature of Freelancing 01:30 - Gen Z’s Work Identity 03:20 - Understanding Job Loyalty 06:01 - Transitioning to Freelancing 10:15 - Addressing Non-Traditional Work Models 12:00 - Managing Freelancers Effectively 16:18 - Skills in Demand for Freelancers 20:05 - Importance of AI in Freelancing 34:10 - Building an Impressive Portfolio 45:10 - Conclusion

In this insightful episode of the A to Z Podcast, we dive into the complex interplay between potential and performance in the workplace. Elton engages with Shereen & Sharol to explore how managers can effectively navigate the challenges of integrating diverse talents into their teams. Key discussions include the importance of empathy and authentic conversations in fostering a sense of belonging, as well as strategies for maintaining personal well-being amidst workplace pressures. Through candid dialogues, viewers will learn how to better support team members, recognize individual strengths, and create a culture that values both performance and personal development. By the end of this episode, you’ll walk away with actionable insights on enhancing workplace dynamics and nurturing potential within your organization.Subscribe to A to Z Podcast, Hosted by Elton, a Zillennial navigating life and career in real-time, the A to Z Podcast dives deeply into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode offers honest stories, practical insights, and fresh perspectives designed to empower listeners in business, career, and life—one letter at a time. About the Host Elton! I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong**Timestamps:**00:00 - Introduction and Workplace Challenges 01:10 - Fitting In: The Square Peg in a Round Hole 02:50 - The Role of Authenticity in Conversations 05:30 - Facilitating Growth and Understanding Potential 09:44 - Importance of Self-Care in High-Pressure Environments 12:20 - Embracing Resilience and Personal Growth 16:35 - Moving Forward: A Collaborative Approach 19:58 - Navigating Challenges: Speaking Up and Managing Expectations 24:10 - Final Thoughts and Key Takeaways **Keywords/Topics:** #WorkplaceDynamics #GenZInTheWorkplace #Empowerment #Authenticity #Leadership #SelfCare #CareerDevelopment #IntergenerationalCommunication

🚀Are you ready to navigate the tumultuous waters of change in the workplace? Join us in this engaging episode of the A to Z Podcast as we chat with Koo Lily, founder of MQ Training and a seasoned Change Coach. In an era where the only constant is change, Koo Lily shares invaluable insights from her 30+ years in training and consulting, focusing on how to adapt to the evolving workplace landscape. 🌍In this episode, we cover:The Art of Unlearning: Discover why letting go of outdated skills is crucial for growth in today's job market (00:27).Generational Dynamics: Learn how differences between Gen X and Gen Z affect workplace engagement and resilience (33:36).Navigating AI & Technology: Explore how to harness new tools like AI while maintaining a human touch in communication (25:54).mq Training is running complimentary training sessions this November, register your interest for mq20 Anniversary Learning Fest here! https://forms.gle/NG9DDmN5oHKrNx1b6About Koo Lily:Koo Lily founded mq Training two decades ago with a simple belief: transformation begins with people. With over 30 years of experience, she has worked with global enterprises, leading financial institutions, and industry giants across Oil & Gas, Retail, IT, Services, and Manufacturing—helping leaders grow, cultures strengthen, and organizations change in meaningful ways.Her approach combines Training, Coaching, and Consulting, delivering practical solutions that are relevant and aligned with business goals. Along the way, she has guided 500+ corporate clients and 15,000 leaders and professionals across Asia, always weaving in the values of Humanity, Empathy, Authenticity, Resilience, and Trust.As a Heart-Centred Speaker, Inner Change Advocate, and Leadership Coach, Lily draws on art, storytelling, and authentic presence to create experiences that move people. Her book, LEAD CHANGE HEART WAY, written during the pandemic, reflects her own journey of self-discovery and invites readers to embrace change through reflection and renewal.Connect with Koo Lily 📸 Instagram https://www.instagram.com/koo.lily/👨🏻‍💻 LinkedInhttps://www.linkedin.com/in/koolily/📸 Facebook https://www.facebook.com/koo.lily🌐 Websitehttps://www.koolily.net/Subscribe to A to Z Podcast, Hosted by Elton, a Zillennial navigating life and career in real-time, the A to Z Podcast dives deeply into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode offers honest stories, practical insights, and fresh perspectives designed to empower listeners in business, career, and life—one letter at a time. About the Host Elton! I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong

Unlock your potential and enhance your performance at work! We tackle the pressing question: how can we better align potential with performance in the ever-evolving corporate landscape?Key discussion points include:* Understanding the difference between potential and performance, and how to leverage both in your career.* The importance of curiosity, adaptability, and finding advocates in your organization to promote personal growth and advancement.* Overcoming internal barriers such as fear of failure and self-doubt to unlock your full potential.Join us for practical insights and an engaging conversation that will empower you to navigate your career with confidence. By the end of this episode, you'll learn actionable steps to turn your potential into performance, positioning you for success in the workplace.**Timestamps:**00:00 - Introduction00:50 - Defining Performance vs. Potential02:59 - Importance of Curiosity and Adaptability05:40 - Internal Interference: Overcoming Fear09:00 - Cultivating an Advocate in Your Workplace12:18 - Navigating Organizational Hierarchies15:29 - The Role of Feedback and Communication18:40 - Managing Expectations Effectively22:50 - Key Takeaways and ConclusionA to Z Podcast is your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules. Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.About ShereenShereen is a DEI and HR Specialist that helps businesses, teams and individuals to discover their BEST potential through talent development, performance coaching and employee engagement to achieve high impact & transformational results.She has worked with multiple organizations from various industries from Pharmaceutical, Retail, Beauty and GLCs. I’ve facilitated corporate training programs, teambuilding, leadership workshops, leadership retreat, mentored & coach rising young talents, and mobilized employee engagement programs for L’Oreal, Laura Mercier, Tohtonku, CIMB Bank, Petronas, Glaxosmithkline and many others.Connect with Shereen on LinkedInhttps://www.linkedin.com/in/shereensukhaAbout EltonI’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and Oddinary Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Elton on LinkedInhttps://www.linkedin.com/in/elton-lim-/

In this episode of the A To Z Podcast as we break down the complexities of home ownership with Kenny Lee, a seasoned real estate agent and author behind "Tolong Luluskan". This conversation is tailored for Gen Z listeners, exploring the pressing question of whether to buy or rent in today's market especially if you are in your 20's. Kenny shares relatable insights on the challenges facing young aspiring homeowners, emphasizing two main points: the importance of understanding your personal financial situation and the impact of lifestyle choices on housing decisions. He encourages viewers to weigh their goals and financial capabilities before diving into property investments, emphasizing practical alternatives.In this video, you'll learn:- Key factors to consider when deciding between renting and buying- How societal pressures can misguide your investment choices- The financial benefits of exploring diverse revenue streams instead of buying property at a young age**Timestamp Chapters:**00:00 - Introduction to the Topic 00:56 - Should You Rent or Buy? 03:00 - Evaluating Personal Financial Situations 07:13 - Risks of Buying for Investment 12:12 - Understanding Government Assistance Programs 19:00 - Hidden Costs of House Ownership 29:00 - Finding the Right Real Estate Agent 43:00 - Closing Thoughts and Final Advice About the podcast: Hello listeners, this is the A to Z Podcast, your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules. Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.About Kenny Lee: Kenny is a Real Estate Agent, author and content creator active on YouTube. He wrote a book about mortgages in Bahasa Melayu titled “Tolong Luluskan” that has sold more than 3000 copies to date. He documents his journey as a real estate agent building his real estate business on his channel  @propertystories  , where he shares case studies to educate and help you navigate your journey in real estate whether you're an investor, owner, tenant, future-owner, and etc. Connect with Kenny Lee: Real Estate Negotiator (REN 18277)LinkedIn: https://www.linkedin.com/in/kennyleechiasern/Instagram: https://www.instagram.com/propertystoriess/About the host Elton: I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Eltonhttps://www.linkedin.com/in/elton-lim-/https://www.instagram.com/eltonlim_/https://www.youtube.com/@eltonlimerthong

Discover how an understanding of personality traits can transform workplace dynamics and enhance personal branding. Ean Tan shares his unique insights as a certified trainer in DISC personality assessment, revealing how personality affects our interactions and perceptions in both casual and corporate settings.Highlights of the discussion include:* The discrepancies between MBTI and DISC assessments in understanding outward behavior * The impact of organizational culture on employee expression and professionalism * Strategies for matching employee personalities with career paths for optimal growth and satisfaction About the podcast: Hello listeners, this is the A to Z Podcast, your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules. Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.About Ean Tan: He is a multi-certified consultant and coach who helps professionals and organizations perform better, lead smarter, and grow fearlessly. With a background in HR, talent acquisition, and corporate training (plus a detour into kombucha entrepreneurship—yes, really!), he has spent years decoding what makes people—and businesses—tick.What Ean Does Best:✔ Coaching and Therapy That Sticks – As a coach, therapist and trainer certified in Money Personality, DISC Personality, Social Interactions and Branding Strategy, he helps clients break through limiting beliefs, discover their current state and design their journey to where they want to be.✔ Corporate Training That Transforms – Certified (HRD Corp) to design workshops that boost leadership, communication, and team dynamics.✔ HR & Talent Strategy – Former recruiter & HR specialist who knows how to attract, develop, and retain top talent.✔ Youth Development Advocate – Passionate about equipping the next generation with confidence, resilience, and career clarity.Connect with Ean Tan on LinkedIn: https://www.linkedin.com/in/eantancs/About Elton: I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Elton on LinkedInhttps://www.linkedin.com/in/elton-lim-/

Watch the full podcast here: https://youtu.be/dx4LDBEyDj8We explore how Gen Z prioritizes meaningful leadership, organizational values, and personal growth over traditional job commitments. We discuss the essential role that effective leaders play in retaining young talent and examine why Gen Z often leaves jobs—not just for better pay, but for a more aligned purpose.In this engaging conversation, we highlight:- The significance of leadership in Gen Z's employment decisions- The evolving concept of loyalty in today's work culture- The impact of personal values and individual purpose on career choicesBy the end of this video, viewers will understand the mindset of Gen Z employees and how organizations can better connect with them to foster a more supportive work environment.🔹 Timestamps:00:00 Understanding Gen Z's Work Values01:35 The Role of Leadership03:11 Organizational Values vs. Personal Purpose04:28 Loyalty: A Changing Concept06:06 The Future of Work for Gen Z08:15 Generational Differences in Work PerspectiveAbout the podcast: Hello listeners, this is the A to Z Podcast, your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules. Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey. Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.About Shereen: Shereen is a DEI and HR Specialist that helps businesses, teams and individuals to discover their BEST potential through talent development, performance coaching and employee engagement to achieve high impact & transformational results.She has worked with multiple organizations from various industries from Pharmaceutical, Retail, Beauty and GLCs. I’ve facilitated corporate training programs, teambuilding, leadership workshops, leadership retreat, mentored & coach rising young talents, and mobilized employee engagement programs for L’Oreal, Laura Mercier, Tohtonku, CIMB Bank, Petronas, Glaxosmithkline and many others.Connect with Shereen on LinkedInhttps://www.linkedin.com/in/shereensukha/About Joy: Joy is a PR & content marketing strategist.Her passion lies in igniting brand stories that make a lasting impact across platforms. She's always up for a challenge and love collaborating with passionate people. Connect with Joy on LinkedInhttps://www.linkedin.com/in/joy-ong-74a69b208/About Elton: I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways. Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication. From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector. I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and Oddinary Podcast.Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤 Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.Connect with the host Elton on LinkedInhttps://www.linkedin.com/in/elton-lim-/

Discover the journey of how Braden transitioned from a small family business to a digital marketing expert.

He shares insightful experiences from his career, including key strategies in paid advertising, the importance of branding, and the evolving landscape of marketing in the digital age.

Key points covered in this episode include:

1. The significance of data-driven decisions in performance marketing and how it can lead to substantial growth.

2. Understanding branding in the current surplus economy and its necessity for standing out in a crowded market.

3. Tips for aspiring marketers and business owners on the fundamentals to prioritize before scaling.

By the end of this episode, you’ll gain a clearer understanding of the multifaceted realm of marketing, along with practical advice that could shape your approach to branding and advertising.

Timestamps:

00:00 - Introduction

01:44 - Braden's Journey into Marketing

04:30 - Skills for Aspiring Marketers

08:45 - Insights from Lazada Experience

12:27 - Navigating Digital vs. Traditional Marketing

15:50 - The Role of Community in Marketing

20:15 - Key Elements in Branding

29:00 - Using Data to Enhance Creativity

35:02 - Closing Thoughts and Advice

About the podcast:

Hello listeners, this is the A to Z Podcast, your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules.

Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey.

Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.

About Braden:

Braden Tan is the Marketing Lead at Prism+ and former Performance Marketing Lead at Lazada. He is a Full-stack digital marketer with 7 years primarily E-commerce Brands. He once had managed over $1.8m monthly spent on Paid Ads.

Braden is a daVinci marketer creating great marketing work from with both psychological and engineering approach. He also helps ambitious brands grow with clarity, precision, and profit — combining deep brand positioning with high-ROI ad execution.

Connect with Braden on LinkedIn: https://www.linkedin.com/in/braden-tan-%E9%99%88%E5%AE%B6%E9%9D%96-665704255/

About Elton:

I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways.

Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication.

From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector.

I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast. Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤

Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.

Connect with the host Elton on LinkedInhttps://www.linkedin.com/in/elton-lim-/