Host David Pirrotta speaks with Erin Kleinberg, founder of SIDIA about her journey in the fashion and beauty industry. Erin shares her experiences from her early career in fashion to launching her own brand, SIDIA, which was inspired by her grandmother. The conversation delves into the unique products SIDIA offers, the importance of innovative design and packaging, and the challenges of balancing entrepreneurship with family life. Erin emphasizes the significance of doing what makes you happy and the impact of personal stories in branding.