Community College Marketing Master Class

A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective


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Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of Georgia

Host: Jamie Wagner, Executive Director of Media Prefs

Jamie Wagner connects with Carolyn Simpson and Mark D’Alessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefs’ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.

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Community College Marketing Master ClassBy Interact Communications

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