Community College Marketing Master Class

In this episode, our content specialist, Rachel Rosen-Carroll and Executive Director of Media Prefs, Jamie Wagner share what exactly has been going on with the new and improved Media Prefs survey and how it will make it easier to hear from your students to make necessary changes in marketing, customer service and enrollment. 

Media Prefs has been around for 17 years and Jamie has been working alongside a development team to not only improve the survey experience for colleges, but to also improve visualizations. Listen in to hear how this living lab of data will change your marketing, enrollment and customer service by getting feedback straight from your community college students.

Learn more at: The Inside Scoop to Boost Enrollment

1:07: Set a Goal with our Survey Calculator 
2:35: Single Sign On for Students
4:11: Winner, Winner Chicken Dinner select a winner right in the platform
7:05: Start and Stop Feature
8:42: Logic-Based Questions and Billing Ease
11:49: What makes Media Prefs Special 
13:38: How it works

From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community College Marketing Masterclass.

This episode was recorded in Universal City, CA at the April 2022 CCPRO conference and features: 

• Megan Rodriguez Antone, Cañada College Director of Community Relations and Marketing
• Dave Mclain, College of San Mateo Director of Community Relations & Marketing
• Cherie Colin, Skyline College Director of Community Relations and Marketing

4:00 - Introduction of Guests from San Mateo Community College District

6:05 - The Origin Story of SMCCD’s Collaboration 

11:00 - Coordinating Resources and Capacity … even by sharing Facebook Admin Access

12:40 - Meeting Cadence for Staying in Sync and Leaning into Action

14:56 - Added Bonus: Personal Professional Development

16:08 - Implementing Campaigns Under a District Umbrella 

21:00 - Chancellor and President Input and Involvement

24:00 - Collaboration within College Teams 

26:45 - Advocacy and Confidence in group collaboration through continued success

30:43 - Round Robin: What is it like working at a community college? 

In this episode, Dr. Pam Cox-Otto of Interact Communications hosts a conversation with Dr. Angel Reyna, president of Madera Community College, which recently won the Lumina Foundation's Million Dollar Community College Challenge. They are joined by Lumina Foundation's Shauna Davis, Mary Lapen Pope, and Tracy Chen. Dr. Reyna shares Madera's vision of the impact they aim to have on their community and students through delivering a message that elevates Madera's students' incredible resilience and how the college can help them reach the next level of their potential.

Be sure to check out Madera Community College's video submission for the Challenge, featuring the touching story of Madera student Marisela Maciel.

While colleges celebrate Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population 365 days of the year. Dr. Di Dio will reveal the unique challenges LGBTQ+ students face, how those pressures have increased during the pandemic, and how to build support for these students into diversity, equity, and inclusion plans. It’s a power-packed Pride podcast exclusive you won’t want to miss! 

Resources:

• Interact White Paper: Challenging Traditional Gender Roles, Boosting Enrollment by Dr. Paula Di Dio
• Inside Higher Ed: Addressing the Mental Health of LGBTQ+ Students
• Interact Blog: Pride Month 2022 & Community Colleges Roundup

In this episode, you’ll learn pro video tips with Sara Sampey, our director of video services, and Jake Ammann, our lead videographer. The team offers insightful suggestions on how to capture video for various formats; how to be stealthy and get the perfect shots; and how to plan your shoot so you get exactly what you need—and more. Get ready to make memorable videos for those big college events students won’t want to forget.

Learn how Victor Valley Community College Created a Culture of Care to Keep New Students

Your marketing and media campaign numbers exceeded expectations—inquiries and applications are way up! But enrollments are lagging way behind. Prospective students are complaining they can’t navigate the onboarding process and that the college staff is rude and uncaring. What can you do? 

Learn how Victor Valley Community College built a Connect2Success Center that supports onboarding new students. Not only does the Center prepare students for the college experience but ensures new students show up for class ready to learn.

Join Interact's Dr. Pam Cox-Otto and Dr. Diane Walleser, as they have a conversation with Victor Valley Community College President Dr. Daniel Walden for an engaging and enlightening podcast to hear firsthand how Victor Valley fosters student success. 

We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.  

How would winning a million dollars transform your community college brand? On this episode of the Community College Marketing Masterclass Podcast, Dr. Pam Cox-Otto, CEO of Interact, is joined by Shauna Davis and Mary Laphen of the Lumina Foundation to discuss the $1 Million Community College Challenge.

Find out more: https://www.luminafoundation.org/challenge/

Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of Georgia

Host: Jamie Wagner, Executive Director of Media Prefs

Jamie Wagner connects with Carolyn Simpson and Mark D’Alessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefs’ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.

Joined by Allison Hayes and Dane Dewbre, Jamie Wagner dives into what the Media Prefs survey means for these leaders with over 35 years of combined community college experience. While highlighting that the data received was a way to disprove long-held anecdotes, increase cross-functional supportive messaging to students, and guide post-COVID decision making, Allison and Dane additionally echoed that Media Prefs helped them justify new tactics and areas to spend (or quit spending) money and is "just a really great tool."

Guests: Allison Hayes, PR Director for Delaware Technical College & Dane Dewbre, Executive Director of Marketing and Communications for South Plains College

Host: Jamie Wagner, Executive Director of Media Prefs