Community College Marketing Master Class

Kathleen Cabral, Marketing Director at Leeward Community College, and Susan Lee, Director of Marketing and Communications at the University of Hawaii, Office of the Vice President for Community Colleges, join Interact Communications Founder and CEO, Pam Cox-Otto for a discussion of the future of digital marketing, micro-moments, and other key insights from Interact’s recent partner event at Google’s Mountain View headquarters.

Ashley Etchison, Director of Strong Workforce Strategic Communications and Marketing for the Inland Empire Desert Region Consortium, joins Interact President Cheryl Broom for an in-depth discussion about the development of their highly-successful “Ready” brand and viewbook, and how Etchison calculates ROI to drive stakeholder buy-in across the Inland Empire’s 12 different community colleges.

What was the best part of #InteractGoogleDay? The crazy-amazing stuff they told us about how community college students choose a college, their decision-making process, and what their buyer’s journey looks like. But the most important reveal? Micro-moments. Don’t know what a micro-moment is? Then you better listen, because according to Google, they’re the future of digital marketing. 

ReachLocal’s Amy Hazlehurst joins Interact President Cheryl Broom to discuss how community college marketers can leverage the unrivaled power of YouTube to reach student prospects, extend their college brands, and get the most out of their ad dollars in this inaugural episode of the “Community College Marketing Masterclass” podcast!