In this episode, Lauren Moylan interviews Emma Coffman, founder of Double E Ranch Agvocacy, who shares her unique journey from a non-agricultural background to becoming a passionate advocate for agriculture. Emma discusses her experiences in the industry, the importance of consumer education, and the challenges faced by agriculturalists in combating misinformation and fear-based marketing. She emphasizes the need for unity within the agricultural community and the importance of providing accurate, unbiased information to consumers. In this conversation, Emma and Lauren discuss the complexities of agriculture, focusing on consumer awareness, the challenges of advocacy, the importance of personal interactions, and the role of misinformation in the industry. They emphasize the need for transparency and authenticity in agricultural practices and the influence of social media on public perception. The discussion culminates in advice for the next generation of agriculturalists, encouraging them to embrace learning and engagement despite uncertainties.

Links

Double E Ranch Website - The Bridge Podcast -

Double E Ranch IG - Youtube - TikTok

⁠Follow us on Instagram! ⁠- ⁠The Next Gen Website ⁠

Watch on Youtube!

⁠⁠⁠⁠✍️⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)

⁠⁠⁠⁠✍️⁠⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!⁠⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)

Takeaways

Advocacy in agriculture is crucial for bridging the gap between producers and consumers.

The agricultural industry often reacts defensively to questions from consumers.

Misinformation and fear-based marketing are significant challenges in agriculture.

Transparency and accuracy in information are essential for consumer trust.

Social media can be a powerful tool for agricultural advocacy.

The need for unity among agriculturalists is more important than ever.

Consumers are increasingly interested in where their food comes from.

Accurate information is hard to find, but essential for informed decisions.  Proactivity in agriculture is essential for success.

Advocacy in agriculture requires resilience and thick skin.

More voices are needed in the agricultural conversation.

Curiosity and willingness to learn are crucial for consumers.

Understanding misinformation is key to effective advocacy.

Fear of the unknown should not deter engagement in agriculture.

Chapters

00:00 Introduction to Emma and Her Journey in Agriculture

09:27 Emma's Advocacy Journey and Its Impact

20:28 Challenges in Agriculture and the Need for Unity

22:13 The Importance of Accurate Information in Food Production

30:15 Combating Misinformation and Emotional Marketing

33:49 Mislabeling and Consumer Awareness

39:00 The Challenges of Advocacy in Agriculture

43:29 The Importance of Personal Interaction in Agriculture

49:40 Navigating Misinformation and Research in Agriculture

55:20 The Role of Influencers and Authenticity in Agriculture

01:02:54 Advice for the Next Generation of Agriculture

agriculture, advocacy, misinformation, food production, consumer education, Emma Coffman, Double E Ranch, TikTok, animal science, marketing, agriculture, consumer awareness, mislabeling, advocacy, misinformation, influencers, personal interaction, research, authenticity, next generation