In this episode of The Next Generation podcast, host Lauren Moylan speaks with Anna Kobza, a PhD student specializing in feedlot nutrition. Anna shares her journey from a rural upbringing to her passion for agriculture, particularly in the beef industry. They discuss the challenges and opportunities within the feedlot industry, the importance of consumer perception, and the need for unity among producers. Anna emphasizes the role of technology in agriculture and the necessity for producers to continue their education to better understand the entire industry. In this conversation, Anna and Lauren discuss the importance of sharing stories from the agricultural industry, particularly from feedlots, to foster understanding and transparency with consumers. They emphasize the need for producers to use their voices and share their experiences, even when the topics are difficult or not aesthetically pleasing. The discussion also covers the role of social media in advocacy, the value of in-person conversations, and the importance of continuous learning in agriculture.
Anna's Links:
Instagram - Linkedin - Facebook - Tiktok - About Anna's Research
Takeaways
Anna's journey into agriculture began with 4-H and FFA experiences.
She is pursuing a PhD in feedlot nutrition to enhance her credibility in a male-dominated field.
The feedlot industry faces challenges from public perception and misinformation.
Technological advancements are crucial for improving animal health and operational efficiency.
Consumer education is essential for bridging the gap between producers and consumers.
Producers need to support each other and avoid divisive marketing tactics.
Understanding the entire agricultural industry is vital for producers.
Continuing education and professional development are necessary for growth in agriculture.
Anna's research focuses on alternative fat sources in feedlot diets.
The agricultural community must unite to address challenges and advocate effectively. It's easy to get sucked into your own worldview.
Sharing stories from feedlots is crucial for understanding.
Transparency about animal welfare is essential.
Difficult conversations should be approached with kindness.
Social media can be a powerful tool for advocacy.
In-person advocacy is equally important as online presence.
Everyone has a unique story to share in agriculture.
Continuous learning is vital for producers.
Engaging with consumers helps build trust.
Don't underestimate the value of local resources and education.
Chapters
00:00 Introduction to Anna Cobza
03:03 Anna's Journey into Agriculture
06:01 Pursuing a PhD in Feedlot Nutrition
08:52 Challenges and Opportunities in the Feedlot Industry
11:48 Technological Innovations in Agriculture
14:57 Consumer Perception and Advocacy in Agriculture
17:46 Bridging the Gap Between Producers and Consumers
21:01 Unity in the Agricultural Community
23:56 Continuing Education for Producers
29:57 Understanding Perspectives in Agriculture
31:21 The Importance of Sharing Feedlot Stories
32:58 Transparency in Animal Welfare
34:31 Navigating Difficult Conversations
38:24 The Journey of Social Media Advocacy
43:10 In-Person Advocacy in Agriculture
46:39 Advice for the Next Generation of Agriculture
agriculture, feedlot nutrition, PhD, consumer perception, technology in agriculture, advocacy, agricultural community, education, agriculture, feedlot, transparency, social media, advocacy, animal welfare, communication, education, storytelling, consumer trust
