I’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana.

Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Science degree while having three kids and still working full time.

She also talks about getting into the apparel business in 2018 and opening a retail store. Today she focuses on her wholesale business for Ranch Raised. She shares her wisdom on how she keeps her expectations steady of what load she can carry as well as the challenges in designing and creating an apparel line. We cover where she gets her drive, determination and ability to not know a stranger. 

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Connect with Brooke:

• Follow on Instagram @ranchraisedofficial or @brookeyates11

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We’re in that final push before Christmas and the new year! In today’s episode, I share a few holiday tips. I talk about how Christmas is not about gifts or material things, but more about experiences, making memories and doing acts of kindness. With that being said, I know some gifts are a must, so I share examples of more unique, sentimental gifts I like to give. 

I also talk about how important it is to spend your money at a small business or a local business in your community first. 

To finish up the episode, I want you to know it’s okay to not be okay during the holidays. 

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Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Thanks for your support! 

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We’re back for another bonus episode with Justin Bates of Strategic Financial to chat all about the importance of life insurance. Justin was once a skeptic of life insurance before realizing just how necessary it is and now he’s joining us to share how having a life insurance policy helps protect you and your loved ones.

In this episode, we are diving into the intricacies of life insurance. We’re covering its importance and the types available such as term and permanent life insurance as well as who should consider purchasing term insurance versus permanent insurance and the different benefits each offers. Justin also explains why employees reliant on employer-provided life insurance might still consider additional coverage and why you should educate yourself on life insurance options so you can make informed financial decisions for protecting your loved ones.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

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I’m excited to share this unique episode with you! Today we are sitting down with Janie Johnson. She is a western sports broadcaster for RFDTV and The Cowboy Channel. She’s also the host of RanchHer. 

Earlier this summer I had the honor of having Janie and her entire crew at the ranch as I had been invited to be on an episode. That episode airs tonight (12/3/24) on RFDTV! 

In today’s episode Janie shares her backstory in rodeoing, where she started, her role models, and what it’s like being a host and broadcaster. 

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I’m so excited to have one of the women I would call a role model in my life. Jodi Hendrickson is an incredible businesswoman, human, and all-around cowgirl. 

In this episode Jodi shares about her upbringing on a ranch in South Dakota and her time rodeoing in college. She also shares her long battle with Lyme Disease that cost her not only her health, but her career for a long time as she sought treatment. 

Jodi’s story is inspirational as her journey with Lyme Disease led her to becoming the founder, CEO, and designer of Fringe Scarves. We get to hear how she dreamt up her business and what wins and challenges she has experienced. 

We’re lucky she’ll also share some fashion tips and tricks as well! 

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It’s hard to believe 2025 is almost here. I have been looking back at this year as well as what’s on the horizon. That’s what I’m talking about today: what’s coming up! In this episode, I am excited to dive deep into something we announced in October!

In March of 2025, Of The West is launching a brand new platform called Schools Of The West. It is going to be an innovative online directory that is designed to connect people with educational opportunities specific to agriculture and western industries. 

I share how we created Schools Of The West to support the future of agriculture and the western way of life. I also walk through who the platform serves, what features it has, how the institutions and programs are benefiting from it, and how to learn more. 

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I’m honored to have Mesa Pate with us today. Mesa is a true cowgirl in every sense of the word. 

In today’s episode we talk about Mesa’s unique upbringing on a multi-generational ranch in Montana as well as all the traveling her rodeo family did. Mesa shares about her deeply close relationship with her mom, Tammy Pate. Together, they created Art of the Cowgirl.

Mesa also shares the changes and challenges she faced selling Art of the Cowgirl, as she became a mom and, sadly, lost her own mom just last year. 

We talk all things Art of the Cowgirl with its new owners and the different educational programming, workshops, trade shows, horse shows, ranch rodeo, and horse sales it has to offer. 

Mesa’s wisdom at such a young age shines in this episode you don’t want to miss. 

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Justin Bates of Strategic Financial is joining me once again for another bonus episode! We are covering the highly requested topics of financial debt and leverage. Understanding debt, how to approach debt, and how to leverage debt are all very important when it comes to planning and fully understanding our finances and Justin is breaking it all down for us today.

In today’s episode, we are taking a look at debt management and the importance of clear financial goals when it comes to your approach for paying off debt. We are discussing the differences in good debt versus bad debt, how to determine if you should invest or pay down debt, and whether or not you should pay extra on your mortgage. Justin also shares the difference between debt and leverage as well as some ideas of different leverage options. Whether you are looking to attack your debt or looking to leverage different income streams, Justin’s tips and insight will leave you encouraged to explore your different options to reach your goals!

Listen to the previous episodes in the Justin Bates Financial Podcast Series

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I’m so excited to have one of the most decorated rodeo athletes in barrel racing on today’s episode! Hailey Kinsel is here to share a behind-the-scenes peek into her background and the lessons she’s learned and grown from. 

Hailey deep dives into her upbringing on a ranch and how her passions were developed by her parents encouraging her to try different interests. They wanted her to be well-rounded and her background in gymnastics, playing multiple instruments, and singing in addition to her rodeo career prove just that!

Hailey shares how she chooses to be positive and how her faith is the inspiration to find joy despite any circumstances she faces. We hear about her role models, the wisdom she finds in both wins and losses, and how she is preparing for the upcoming finals. 

Hailey is a professional barrel racer with roots planted in a south Texas cattle ranch. She was a state champion and national qualifier in high school rodeo as a barrel racer and breakaway roper. She then attended Texas A&M University where she obtained a bachelor’s degree in Ag Economics and qualified for the College National Finals Rodeo and earned a national championship title. That trickled into a professional rodeo career that includes 8 Wrangler National Finals Rodeo qualifications, 4 Women’s Professional Rodeo Association world championships, and various rodeo wins. Most known for her incredible equine partner, DM Sissy Hayday a.k.a. “Sister,” who has amassed over 3 million dollars in barrel racing earnings with Hailey, she is also a barrel horse trainer, stallion owner, and business entrepreneur.

Resources & Links:

Connect with Hailey:

• Follow on Instagram @haileykinsel

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I’m excited for today’s unique episode! I’m sitting down with Chandler Mulvaney, the Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association. He’ll share his background and experience as well as information on the Trailblazers program, which is an extension of the Masters of Beef Advocacy program from the Beef Checkoff. I am a member of the Trailblazers 2024 cohort and have learned so much that I highly recommend applying. 

In this episode Chandler and I talk about the ins and outs of the Trailblazers program, what it entails, how and when to apply, the time commitment it takes, the benefits of it, and so much more. You won’t want to miss learning about this incredible program. 

Chandler also shares advice for those just getting started in their advocacy journey and those who are seasoned in speaking on behalf of their industry but they want to be better at it. 

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