Former PRCA team roper Charlie Horky joins Luke to talk about the massive job he takes on every year at the National Finals Rodeo. From 1997 to 2010, Charlie roped at the top of the sport, and today his company is responsible for transporting athletes, their families, and VIPs all over Las Vegas during rodeo’s biggest week.

Charlie shares how his years inside the arena prepared him for running high-stakes logistics, what it takes to move dozens of people across Vegas on schedule, and the behind-the-scenes stories that make the NFR happen.

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Legendary rodeo cowboy, ProRodeo Hall of Famer, and Head Coach of the Texas Rattlers, Cody Lambert, joins Luke Branquinho on today’s show! After the tragic death of his close friend Lane Frost, Lambert helped change the game of bull riding forever -- sparking a new era with the creation of the Professional Bull Riders (PBR).

Since 1997, Lambert has served as the PBR’s Director of Livestock, shaping the sport from the inside out. He was also honored with the prestigious PBR Ring of Honor for his lasting impact on rodeo. Beyond his own storied career, Lambert has dedicated himself to mentoring the next generation of cowboys, guiding some of the biggest names in bull riding today.

Luke and Cody dive into his journey, his role in building the PBR, and his leadership as Head Coach of the Texas Rattlers.

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Legendary stock contractor and 12x PBR Stock Contractor of the Year, Chad Berger, joins Luke to talk about a lifetime spent raising the best bucking bulls in the world. From building a dynasty of PBR World Champion bulls like Smooth Operator to producing some of the rankest matchups in rodeo, Chad has left an unforgettable mark on the sport.

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Legendary bull rider Tuff Hedeman joins Luke Branquinho for an unforgettable conversation about his iconic career, life in rodeo, and the lasting impact he’s had on the sport. A 3-time PRCA World Champion, 1995 PBR World Champion, and one of the founding members of the PBR, Tuff shares stories from the road, his friendship with Lane Frost, and what it takes to make it in one of the toughest sports on earth.

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Former NFL fullback turned steer wrestler, Rob Hughes, joins Luke to talk about life after football and his transition into rodeo. From the grind of the NFL to chasing steers in the arena, Rob shares his unique journey, which began when his father introduced him to rodeoing at a young age. He discusses the challenges of switching sports, what drew him to the rodeo lifestyle, and his passion project as the founder of Rodeo for Lives, a nonprofit making a difference through rodeo.

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Patrick Humes, President of BonRok and Co-Founder of Music City Rodeo, joins Luke to talk about the upcoming rodeo season and why Nashville is becoming a must-stop on the circuit. From the success of the inaugural Music City Rodeo to what fans can expect in 2025, Patrick shares why the sport is thriving in the heart of country music.

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Country singer and former steer wrestler Wynn Williams joins The Luke Branquinho Show to talk about his journey from the rodeo arena to the country music stage.

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In Part 2 of our conversation with rodeo legend John Growney on The Luke Branquinho Show, we dive deep into the history of Red Rock – the infamous bull owned by Growney that not only became a legend but was forever connected to Lane Frost, as he was the first ever to ride him for 8 seconds.

Both Frost and Red Rock are in the ProRodeo Hall of Fame. 

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Rodeo icon John Growney joins The Luke Branquinho Show for Part 1 of a two-part conversation covering his role in shaping the sport from the business side. From his deep roots with the Red Bluff Round-Up to his insights on what it takes to run successful rodeo events, Growney shares stories, strategy, and wisdom from decades in the arena.

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RHE Hatco President Devin Marcum joins Luke to talk all things cowboy hats -- from their legendary status to their major resurgence in and out of the arena. Devin also shares the story behind Beneath the Brim, Resistol’s new three-part docuseries highlighting iconic figures in the cowboy world. RHE Hatco is home to legendary brands like Resistol, Stetson, Charlie 1 Horse, and Rodeo King—so you know this one’s packed with Western heritage.

🎥 Watch Beneath the Brim: Episode 1 here: https://youtu.be/yfo0puzyyYM?si=IH_Qy8Wj1CudIbk9

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