The Luke Branquinho Show

Kadee Coffman joins The Luke Branquinho Show! A former Miss Clovis Rodeo and Miss Salinas Rodeo who went on to represent California at Miss Rodeo America, Kadee transformed her love for the sport into a standout media career. Today, she’s a national TV host and sideline reporter, appearing on major networks including FOX, CBS Sports, and NBC Sports Network.

From her early days covering Cheyenne Frontier Days to co-hosting the NFR pre-show alongside Luke, Kadee has become one of the most recognizable voices in Western sports. Her insight, energy, and professionalism have made her a trusted storyteller and ambassador for the Western way of life.

In this episode, Luke and Kadee share stories from the road, discuss how rodeo broadcasting has evolved, and reflect on the friendships and experiences that shaped their journeys both in front of and behind the camera.

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Steer wrestler Kyle Irwin returns to The Luke Branquinho Show to talk about his 7th trip to the NFR and the mindset that keeps him chasing success. Currently sitting No. 10 in the world standings with $113,220 in season earnings, Kyle reflects on the work, focus, and faith it takes to stay competitive in one of rodeo’s toughest events.

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Texas businessman Bart Hutton joins The Luke Branquinho Show! From running the South Texas Showdown to building successful ag and ranching ventures, Bart brings big insight into rodeo, business, and what it takes to grow an event that puts South Texas on the map.

The 2025 South Texas Showdown takes place October 20–26 in Uvalde, TX — and this year’s event will spotlight a headline match-roping duel between World Champion Shad Mayfield and Kincade Henry. A showdown within the Showdown, it’s set to bring high drama, big payouts, and some of rodeo’s top talent to South Texas.

Get your tickets to the Showdown here 🎟 : https://southtexasshowdown.saffire.com/p/tickets

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In Part Two of The Luke Branquinho Show, Cody Johnson opens up about trading the grit of the rodeo arena for the bright lights of the stage.

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On Part One of this episode of The Luke Branquinho Show, we go on location with CMA award-winning country star Cody Johnson - a former rodeo competitor turned chart-topper! 💫

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Former PRCA team roper Charlie Horky joins Luke to talk about the massive job he takes on every year at the National Finals Rodeo. From 1997 to 2010, Charlie roped at the top of the sport, and today his company is responsible for transporting athletes, their families, and VIPs all over Las Vegas during rodeo’s biggest week.

Charlie shares how his years inside the arena prepared him for running high-stakes logistics, what it takes to move dozens of people across Vegas on schedule, and the behind-the-scenes stories that make the NFR happen.

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Legendary rodeo cowboy, ProRodeo Hall of Famer, and Head Coach of the Texas Rattlers, Cody Lambert, joins Luke Branquinho on today’s show! After the tragic death of his close friend Lane Frost, Lambert helped change the game of bull riding forever -- sparking a new era with the creation of the Professional Bull Riders (PBR).

Since 1997, Lambert has served as the PBR’s Director of Livestock, shaping the sport from the inside out. He was also honored with the prestigious PBR Ring of Honor for his lasting impact on rodeo. Beyond his own storied career, Lambert has dedicated himself to mentoring the next generation of cowboys, guiding some of the biggest names in bull riding today.

Luke and Cody dive into his journey, his role in building the PBR, and his leadership as Head Coach of the Texas Rattlers.

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Legendary stock contractor and 12x PBR Stock Contractor of the Year, Chad Berger, joins Luke to talk about a lifetime spent raising the best bucking bulls in the world. From building a dynasty of PBR World Champion bulls like Smooth Operator to producing some of the rankest matchups in rodeo, Chad has left an unforgettable mark on the sport.

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Legendary bull rider Tuff Hedeman joins Luke Branquinho for an unforgettable conversation about his iconic career, life in rodeo, and the lasting impact he’s had on the sport. A 3-time PRCA World Champion, 1995 PBR World Champion, and one of the founding members of the PBR, Tuff shares stories from the road, his friendship with Lane Frost, and what it takes to make it in one of the toughest sports on earth.

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Former NFL fullback turned steer wrestler, Rob Hughes, joins Luke to talk about life after football and his transition into rodeo. From the grind of the NFL to chasing steers in the arena, Rob shares his unique journey, which began when his father introduced him to rodeoing at a young age. He discusses the challenges of switching sports, what drew him to the rodeo lifestyle, and his passion project as the founder of Rodeo for Lives, a nonprofit making a difference through rodeo.

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