Legendary rodeo cowboy, ProRodeo Hall of Famer, and Head Coach of the Texas Rattlers, Cody Lambert, joins Luke Branquinho on today’s show! After the tragic death of his close friend Lane Frost, Lambert helped change the game of bull riding forever -- sparking a new era with the creation of the Professional Bull Riders (PBR).

Since 1997, Lambert has served as the PBR’s Director of Livestock, shaping the sport from the inside out. He was also honored with the prestigious PBR Ring of Honor for his lasting impact on rodeo. Beyond his own storied career, Lambert has dedicated himself to mentoring the next generation of cowboys, guiding some of the biggest names in bull riding today.

Luke and Cody dive into his journey, his role in building the PBR, and his leadership as Head Coach of the Texas Rattlers.

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