In this episode of The Luke Branquinho Show, Luke welcomes Jed Morley, CEO of PlatPlay and partner of Payment Cowboys, for an honest and insightful conversation about money, purpose, and the Western way of life. Jed explains how Payment Cowboy empowers rodeo athletes, ranchers, and small-town entrepreneurs by simplifying payment processing and helping them build long-term financial stability.

This episode dives into how the company is not only focused on financial success but also deeply committed to giving back, supporting youth rodeo programs, Western families, and the cowboy community at large.

It’s a conversation every modern cowboy needs to hear, highlighting the importance of creating a legacy while staying rooted in the Western lifestyle's values.

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