RHE Hatco President Devin Marcum joins Luke to talk all things cowboy hats -- from their legendary status to their major resurgence in and out of the arena. Devin also shares the story behind Beneath the Brim, Resistol’s new three-part docuseries highlighting iconic figures in the cowboy world. RHE Hatco is home to legendary brands like Resistol, Stetson, Charlie 1 Horse, and Rodeo King—so you know this one’s packed with Western heritage.

🎥 Watch Beneath the Brim: Episode 1 here: https://youtu.be/yfo0puzyyYM?si=IH_Qy8Wj1CudIbk9

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